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we adjust to our “new normal” — not a post-Covid world per se, but an honest recognition that we will never really go back to the “old way” of doing things — it’s clear that this tectonic shift to people-based care is only accelerating, and with it, the “unbundling” of primary care and the hospital system as we know it."}],"markDefs":[],"style":"normal"},{"_key":"638bbc761ec9","_type":"block","children":[{"_key":"638bbc761ec90","_type":"span","marks":[],"text":"So, what is people-based care?"}],"markDefs":[],"style":"h4"},{"_key":"67fa876590ca","_type":"block","children":[{"_key":"67fa876590ca0","_type":"span","marks":[],"text":"People-based care is the recognition that different populations have different healthcare needs — not just clinically, but experientially and psychosocially — and that successful care models must be designed to serve their unique wants and needs. When we as healthcare entrepreneurs build for people instead of specialties, we are given a wider lens to approach how to deliver healthcare in a way that personalizes the experience, drives higher satisfaction, and leads to better outcomes."}],"markDefs":[],"style":"normal"},{"_key":"56e642e6e4dd","_type":"block","children":[{"_key":"56e642e6e4dd0","_type":"span","marks":[],"text":"To date, we’ve seen the most innovation in people-based care models with the elderly population — a vertical that houses a multitude of full-stack care delivery companies, from ChenMed to Oak Street Health, built to address the specific needs of the 65+ cohort. By focusing on chronic disease management and the social determinants of health that impact access and outcomes, these companies have pushed the boundaries of where and how care is delivered for the elderly (online, offline, and at-home), inclusive of payment models that incentivize outcomes over volume."}],"markDefs":[],"style":"normal"},{"_key":"22e15af49a79","_type":"block","children":[{"_key":"22e15af49a790","_type":"span","marks":[],"text":"We believe reproductive-aged women deserve a similar focus, and a new model of care designed end-to-end, just for us."}],"markDefs":[],"style":"normal"},{"_key":"86b6125dc4be","_type":"block","children":[{"_key":"86b6125dc4be0","_type":"span","marks":[],"text":"So, why women?"}],"markDefs":[],"style":"h4"},{"_key":"60f8488a5b7c","_type":"block","children":[{"_key":"60f8488a5b7c0","_type":"span","marks":[],"text":"Women control more than 80% of U.S. healthcare dollars. 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It’s time for that to change."}],"markDefs":[],"style":"normal"},{"_key":"1c18cbdd689b","_type":"block","children":[{"_key":"1c18cbdd689b0","_type":"span","marks":[],"text":"As dual female founders and female patients, we recognize, deeply, the nuanced ways in which females are "},{"_key":"1c18cbdd689b1","_type":"span","marks":["em"],"text":"different"},{"_key":"1c18cbdd689b2","_type":"span","marks":[],"text":", and that difference doesn’t mean inferiority. By fusing technology, experience design, and the highest quality clinical research and practice, Tia has created a new and distinctly female model of care that’s convenient, collaborative, and connected — one that women don’t just “like,” but love and trust. 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We have a consistent patient Net Promoter Score of 95, which increased to 100 week-over-week since the Covid crisis began. And, with a collaborative care model that empowers Care Teams and not just MDs, we reduce our costs by 40% per service. A tech-enabled care model rooted in trusted relationships and connectivity between providers is "},{"_key":"ce2bfd5221a03","_type":"span","marks":["em"],"text":"where “the magic” happens"},{"_key":"ce2bfd5221a04","_type":"span","marks":[],"text":", and is what makes us ready, now, to scale the “Tia Way” to women everywhere."}],"markDefs":[],"style":"normal"},{"_key":"6d3fba2586f9","_type":"block","children":[{"_key":"6d3fba2586f90","_type":"span","marks":[],"text":"The Covid Stress-Test"}],"markDefs":[],"style":"h4"},{"_key":"38d61118ed7a","_type":"block","children":[{"_key":"38d61118ed7a0","_type":"span","marks":["em"],"text":"On March 17th — two days before Shelter-in-Place was instituted in New York, and one day after we chose to temporarily shut the physical doors of the Tia Clinic — we closed our Series A financing, led by Emily Melton at Threshold Ventures with participation from Define Ventures, ACME, Torch Capital, John Doerr, Homebrew and Compound."}],"markDefs":[],"style":"normal"},{"_key":"004a449c0606","_type":"block","children":[{"_key":"004a449c06060","_type":"span","marks":["em"],"text":"As female founders responsible for 3,000 patient lives in NYC, a team of will-do-anything-for-patient-care frontline providers, 50 employees, and a new (amazing) group of investors and board members, the past 90 days have been a rapid-fire stress-test of our vision for people-based care, our values, and our bottom line. We’ve been required to toe-the-line of responding to the crisis while making bets on the future with imperfect information. By necessity, we evolved our service model in-real-time to meet our patients’ needs and questioned many of our core hypotheses, including the unbundling of primary care, and what it means to be the “front door” to the healthcare system. Choosing what to do — and more importantly, what not to do — was the theme of our time in quarantine together as co-founders. As we gear up to reopen the physical Tia Clinic and connect it to our expanded virtual Tia Care offering, we have more conviction than ever on what’s next for Tia, women’s health, and the future of personalized care delivery. Here’s why:"}],"markDefs":[],"style":"normal"},{"_key":"039df3c9fc09","_type":"block","children":[{"_key":"039df3c9fc090","_type":"span","marks":[],"text":"Before Covid, we conducted a patient-wide survey to find out what women love about Tia and what additional services they want from us. We learned that the fusion of OB/GYN and primary care into a singular, integrative model ranked as the "},{"_key":"039df3c9fc091","_type":"span","marks":["em"],"text":"number one benefit"},{"_key":"039df3c9fc092","_type":"span","marks":[],"text":" — outweighing technology, millennial decor, and a slew of other next-gen doctor’s office perks that make up the Tia experience. We also learned that women wanted, quite literally, every service imaginable from Tia — from endocrinology to dermatology to dental care. These findings reinforced a long-held belief we’ve had that women and the healthcare system do not see eye-to-eye on the definition of “women’s health.”"}],"markDefs":[],"style":"normal"},{"_key":"caec834a59e5","_type":"block","children":[{"_key":"caec834a59e50","_type":"span","marks":[],"text":"With an infinitely wide mandate to deliver “healthcare for women” vs. “women’s health” as conventionally defined, it’s not surprising that as soon as the epidemic hit, women turned to Tia in droves for "},{"_key":"caec834a59e51","_type":"span","marks":["em"],"text":"all"},{"_key":"caec834a59e52","_type":"span","marks":[],"text":" of their disparate needs — Covid-related and otherwise — which fell far outside the bounds of a traditional OB/GYN. In response, we launched Tia Virtual Care to offer "},{"_key":"caec834a59e53","_type":"span","marks":["7b0d03603ce5"],"text":"Covid screenings"},{"_key":"caec834a59e54","_type":"span","marks":[],"text":", "},{"_key":"caec834a59e55","_type":"span","marks":["f232241c1d53"],"text":"antibody testing"},{"_key":"caec834a59e56","_type":"span","marks":[],"text":", and monitor our patients remotely — keeping them out of NYC’s inundated emergency rooms. In response to a 400% increase in behavioral health-related messages and panicked requests for medication, we rolled out a comprehensive "},{"_key":"caec834a59e57","_type":"span","marks":["9643b4409754"],"text":"behavioral health program"},{"_key":"caec834a59e58","_type":"span","marks":[],"text":" (inclusive of both therapy and medication management), which was immediately 100% booked and has remained at capacity, week-over-week. In response to panicked messages about job losses, we equipped women in our community — in NYC and beyond — with the changing-in-real-time policies on "},{"_key":"caec834a59e59","_type":"span","marks":["6046ad2bb065"],"text":"health insurance"},{"_key":"caec834a59e510","_type":"span","marks":[],"text":", helping them get and stay insured during the worst economic crisis since the Great Depression."}],"markDefs":[{"_key":"7b0d03603ce5","_type":"externalLink","url":"https://asktia.com/coronavirus/"},{"_key":"f232241c1d53","_type":"annotation","text":[{"_key":"f9ba97b6b749","_type":"block","children":[{"_key":"f9ba97b6b7490","_type":"span","marks":[],"text":"Tia is now offering "},{"_key":"f9ba97b6b7491","_type":"span","marks":["b6dbeae61f33"],"text":"antibody testing"},{"_key":"f9ba97b6b7492","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"b6dbeae61f33","_type":"annotationLink","reference":{"_id":"77b8f3ca-fcad-429d-925b-300c81340a38","_type":"editorial","_createdAt":"2020-08-09T19:13:52Z","_rev":"Mmc6JUNu2q884afBq6G9G6","_system":{"base":{"id":"77b8f3ca-fcad-429d-925b-300c81340a38","rev":"8ycwaKn5PLURgEeFGyjT1a"}},"_updatedAt":"2026-03-10T17:07:38Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"6ebe3848-7078-4bbf-890a-e4cee9852934","_type":"reference"},"authors":[{"_key":"845ae4545031","_ref":"a4098589-ec5e-4c51-8322-e3b8a95e8ed6","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-e37b756e378e108c04f60cea335d239b4d962705-1366x800-png","_type":"reference"}},"editorialText":[{"_key":"27daec6f3a1e","_type":"block","children":[{"_key":"27daec6f3a1e0","_type":"span","marks":[],"text":"Since the onset of Covid-19, our response to the pandemic has been guided by three core principles:"}],"markDefs":[],"style":"large"},{"_key":"67b44abe9aa2","_type":"block","children":[{"_key":"67b44abe9aa20","_type":"span","marks":["strong"],"text":"1. Provide our community with trusted science-backed information as the facts develop in-real-time"}],"level":1,"markDefs":[],"style":"normal"},{"_key":"5a9cbda50764","_type":"block","children":[{"_key":"5a9cbda507640","_type":"span","marks":["strong"],"text":"2. Adapt and evolve our service model in response to changing protocols and our patients’ clinical needs"}],"level":1,"markDefs":[],"style":"normal"},{"_key":"7e24b50f38ea","_type":"block","children":[{"_key":"7e24b50f38ea0","_type":"span","marks":["strong"],"text":"3. Actively contribute to the global public health effort by encouraging social distancing, appropriate triage, and guiding patients to testing appropriately"}],"level":1,"markDefs":[],"style":"normal"},{"_key":"3a07eaf33527","_type":"block","children":[{"_key":"3a07eaf335270","_type":"span","marks":[],"text":"In line with these principles, we will now provide antibody testing (more on antibodies to come) in partnership with Quest Diagnostics."}],"markDefs":[],"style":"normal"},{"_key":"c6ef0e55906f","_type":"block","children":[{"_key":"c6ef0e55906f0","_type":"span","marks":[],"text":"There are still many unknowns about Covid-19, in particular, the specifics of the immunity provided by antibodies. There is uncertainty about how long immunity may last and if someone with antibodies can still pass the illness. But there are also things we do know… we know that wide-spread testing (both diagnostic and antibody) deployed in tandem with well-designed studies will help scientists better grasp and understand this global pandemic and answer questions like:"}],"markDefs":[],"style":"normal"},{"_key":"9f0d76801997","_type":"block","children":[{"_key":"9f0d768019970","_type":"span","marks":["em"],"text":"How many people have been infected with the disease?\nWho and how many people have spread the disease without knowing?\nWhat proportion of infected people showed no symptoms?\nHow can officials better target intervention?"}],"markDefs":[],"style":"normal"},{"_key":"e18f61705250","_type":"editorialImageCarousel","items":[{"_key":"9db4a0da5fe3","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-f06267adfbb1df4fe07cd11f67242b457d987591-1644x1096-png","_type":"reference"}}}}]},{"_key":"c5a62797ec84","_type":"block","children":[{"_key":"c5a62797ec840","_type":"span","marks":[],"text":"Starting today, you can "},{"_key":"c5a62797ec841","_type":"span","marks":["8486384ca343"],"text":"book a Virtual Care appointment"},{"_key":"c5a62797ec842","_type":"span","marks":[],"text":" via video with a Tia Care Provider."}],"markDefs":[{"_key":"8486384ca343","_type":"externalLink","url":"https://asktia.com/member/appointment/schedule/#coronavirusassessment"}],"style":"normal"},{"_key":"57a67a11a61a","_type":"sectionHeader","headerLevel":"h2","title":"How it works"},{"_key":"15de3bbecd7e","_type":"editorialImageCarousel","items":[{"_key":"c4f07ee40691","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-0cac08f4571d3fb2e56052c4ebcfe37fb5ceff16-1644x278-png","_type":"reference"}}}}],"spacing":"pys"},{"_key":"555daa4b91f7","_type":"block","children":[{"_key":"555daa4b91f71","_type":"span","marks":["strong"],"text":"Book "},{"_key":"555daa4b91f73","_type":"span","marks":[],"text":"a coronavirus risk assessment appointment (this will take place via video)."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"08e0042d0355","_type":"block","children":[{"_key":"08e0042d03550","_type":"span","marks":["strong"],"text":"Discuss"},{"_key":"08e0042d03551","_type":"span","marks":[],"text":" with your Tia Care Provider your risk and any current or past symptoms to determine if this is the best time for you to get the antibody test."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"aae13c053b52","_type":"block","children":[{"_key":"aae13c053b520","_type":"span","marks":["strong"],"text":"Get Tested"},{"_key":"aae13c053b521","_type":"span","marks":[],"text":" — We’ve partnered with Quest Diagnostics to facilitate the antibody testing. After your video visit, your Tia Care Coordinator will set up your 10-minute in-person appointment at a convenient Quest location for you."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"ca829f4eb5e8","_type":"block","children":[{"_key":"ca829f4eb5e80","_type":"span","marks":["strong"],"text":"Get Results"},{"_key":"ca829f4eb5e81","_type":"span","marks":[],"text":" in less than through a follow-up with your Tia Care Provider to learn what your results mean for you."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"cb45bede49d0","_type":"sectionHeader","headerLevel":"h2","title":"FAQs"},{"_key":"7b10b39681f9","_type":"block","children":[{"_key":"7b10b39681f90","_type":"span","marks":[],"text":"What are antibodies?"}],"markDefs":[],"style":"h4"},{"_key":"e7e8814df144","_type":"block","children":[{"_key":"e7e8814df1440","_type":"span","marks":[],"text":"Your immune system is made up of a large group of cells that protect you from foreign pathogens. The basic functional unit of “long-standing immunity” is a molecule called an antibody or immunoglobulin, in this case, IgG. Specialized white blood cells (often thought of as the soldiers) produce antibodies — proteins designed to recognize specific structures called antigens (the invaders). Foreign antigens are substances that are found on the surface of cells, viruses, fungi, or bacteria. Antibodies adhere to foreign antigens signaling the rest of the immune system to destroy the invader. This process takes time to develop, often requiring several weeks. These newly made specific antibodies remain in the body for differing amounts of time depending on the illness. It is the job of these antibodies to remember the invader so that if the virus returns they are equipped to fight back quickly and smartly. Because Covid-19 is a novel (new) virus, scientists and clinicians do not yet know if and for how long antibodies may provide future immunity."}],"markDefs":[],"style":"normal"},{"_key":"203a2dbed480","_type":"block","children":[{"_key":"203a2dbed4800","_type":"span","marks":[],"text":"What is antibody testing?"}],"markDefs":[],"style":"h4"},{"_key":"912e186bfac6","_type":"block","children":[{"_key":"912e186bfac60","_type":"span","marks":[],"text":"Antibody tests take a sample of blood to test if your immune system has produced any antibodies in response to an infection. They cannot detect active infections or a complete recovery but they can tell you if you were previously infected."}],"markDefs":[],"style":"normal"},{"_key":"de096ab7b5fc","_type":"block","children":[{"_key":"de096ab7b5fc0","_type":"span","marks":[],"text":"Are antibody tests accurate?"}],"markDefs":[],"style":"h4"},{"_key":"52adff7e1a64","_type":"block","children":[{"_key":"52adff7e1a640","_type":"span","marks":[],"text":"We are using the serological test from Abbot (Quest) which, when used correctly (14 days after the end of symptoms) is 99.1% accurate. The antibody test should only be conducted 2–4 weeks after the end of symptoms because it takes that amount of time for the body to produce IgG antibodies which the test is measuring. We stand by the quality of this test and believe it is an important service to provide to our patients. At this time we are not offering at-home rapid testing due to the lack of accuracy."}],"markDefs":[],"style":"normal"},{"_key":"7c9da0f82850","_type":"block","children":[{"_key":"7c9da0f828500","_type":"span","marks":[],"text":"Who can get an antibody test through Tia?"}],"markDefs":[],"style":"h4"},{"_key":"632c81cf3cd1","_type":"block","children":[{"_key":"632c81cf3cd10","_type":"span","marks":[],"text":"Any Tia patient can request a test with an appointment whether you had Covid, think you might have had Covid, or have been exposed but have not had symptoms. If a patient is currently experiencing symptoms or symptoms that ended less than 14 days ago we recommend the patient waits to get the antibody test."}],"markDefs":[],"style":"normal"},{"_key":"3c9f2d8a8739","_type":"block","children":[{"_key":"3c9f2d8a87390","_type":"span","marks":[],"text":"Who should not get the antibody test?"}],"markDefs":[],"style":"h4"},{"_key":"d4c4d4cbbcf8","_type":"block","children":[{"_key":"d4c4d4cbbcf80","_type":"span","marks":[],"text":"If you are sick or experiencing symptoms you should not get an antibody test and instead you should get a diagnostic nasal swab test. This test looks for the presence or absence of the specific Covid-19 RNA present in your body using a technique called PCR. In the early days of infection, when the body’s immune response is still building, antibodies may not be detectable, which is why serological (antibody) tests should not be used to diagnose or exclude infection with Covid-19."}],"markDefs":[],"style":"normal"},{"_key":"2249ce781911","_type":"block","children":[{"_key":"2249ce7819110","_type":"span","marks":[],"text":"How is the antibody test different than a Covid-19 test?"}],"markDefs":[],"style":"h4"},{"_key":"cb35b6da4a3f","_type":"block","children":[{"_key":"cb35b6da4a3f0","_type":"span","marks":[],"text":"A diagnostic test tells you if you are actively infected with the virus and is conducted through a nasal swab. The antibody test shows if you have previously been infected and have since built up antibodies."}],"markDefs":[],"style":"normal"},{"_key":"db039bbdf9d6","_type":"block","children":[{"_key":"db039bbdf9d60","_type":"span","marks":[],"text":"What do I do with the results? If I have antibodies, does that mean I can go back to living my life normally?"}],"markDefs":[],"style":"h4"},{"_key":"ae9b8c9a06fe","_type":"block","children":[{"_key":"ae9b8c9a06fe0","_type":"span","marks":[],"text":"If antibodies are present, it indicates that you have been exposed to the virus and developed antibodies against it. This may mean that you have at least some immunity to the coronavirus. It is not known what quantity of antibodies are present (these tests are qualitative, not quantitative). This means even if you test positive for antibodies you are still encouraged to practice social distancing and wear a mask. There is not enough conclusive research yet to confirm that an individual with antibodies cannot get be reinfected with Covid-19. To ensure test results are understood and appropriate follow-up actions are taken, your Tia Provider will discuss your test results with you."}],"markDefs":[],"style":"normal"},{"_key":"fb3eb8d93255","_type":"block","children":[{"_key":"fb3eb8d932550","_type":"span","marks":[],"text":"Does insurance cover my visit and testing?"}],"markDefs":[],"style":"h4"},{"_key":"a363aff2a1f1","_type":"block","children":[{"_key":"a363aff2a1f10","_type":"span","marks":[],"text":"As of April 24th, per the CARES Act, all antibody testing will be covered for both insured and uninsured patients. Coverage of the Tia Virtual Care visit needed to order the test may vary based on your insurance company. If you are paying cash, the out-of-pocket cost for your appointment would be $65."}],"markDefs":[],"style":"normal"},{"_key":"dab5bcb984c9","_type":"cta","backgroundColor":"bcp","text":[{"_key":"c5c72f57a53c","_type":"block","children":[{"_key":"c5c72f57a53c0","_type":"span","marks":[],"text":"Want an antibody test?"}],"markDefs":[],"style":"h2"},{"_key":"b07ff28a23d8","_type":"buttonBlock","items":[{"_key":"d3fd9f980497","_type":"singleButton","linkCta":"Book an appointment","linkType":"button","url":"https://asktia.com/member/appointment/schedule"}]}]}],"image":{"_type":"image","asset":{"_ref":"image-92c17abf524d2d9259d1d288671f465d4e518963-2500x866-png","_type":"reference"}},"modules":[{"_key":"9e8a6b3bbf64","_type":"furtherReading","articles":[{"_key":"7cd3828eb548","_ref":"b100e362-4b40-48ce-9d93-b08acd64841c","_type":"reference"},{"_key":"0282918f6a08","_ref":"0b5f1314-12ed-4726-9c2a-9fbe557ca784","_type":"reference"},{"_key":"b27035eb1702","_ref":"84a00f77-6ca4-4dc2-a225-9141889ad4cc","_type":"reference"}],"title":"More reads"}],"publishedAt":"2020-04-30T04:00:00.000Z","slug":{"_type":"slug","current":"now-offering-antibody-testing-why-test"},"status":"production","subTitle":"Why test and how to book.","title":"Tia is now offering antibody testing","topics":[{"_key":"6c369975e01d","_ref":"52909ed4-6c00-4b08-bfee-cee50984c63b","_type":"reference"},{"_key":"651eb2cc23e9","_ref":"f7cd4d35-238d-4aef-85e3-748808982d9b","_type":"reference"}],"updatedAt":"2026-03-10T17:07:00.000Z"},"metaInformation":{"_type":"metaCard","metaDescription":"Tia is now offering antibody testing.","metaTitle":"Now Offering Antibody Testing","openGraphDescription":"Tia is now offering antibody testing.","openImage":{"_type":"image","asset":{"_ref":"image-32d455762fe13224b8c0c36fdab320d2c54da468-5000x1600-png","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0.47289504036908875,"right":0,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.5271049596309112,"x":0.7364475201845444,"y":0.5}},"title":"Now Offering Antibody Testing","twitterDescription":"Tia is now offering antibody testing.","twitterImage":{"_type":"image","asset":{"_ref":"image-32d455762fe13224b8c0c36fdab320d2c54da468-5000x1600-png","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0.4752018454440602,"right":0,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.5247981545559398,"x":0.7376009227220302,"y":0.5}},"twitterTitle":"Now Offering Antibody Testing"}},"id":"4fe6ade2-dd9e-5c5b-9a11-43ac3d624ee9","parent":null,"children":[],"internal":{"type":"SanityEditorial","contentDigest":"298f3dcef324ac95d047831af8a7e927","counter":239,"owner":"gatsby-source-sanity"}}}],"style":"normal"}]},{"_key":"9643b4409754","_type":"annotation","text":[{"_key":"9548e10ddb7b","_type":"block","children":[{"_key":"9548e10ddb7b0","_type":"span","marks":["strong"],"text":"Behavioral health program"}],"markDefs":[],"placeholder":true,"style":"normal"},{"_key":"bae94a5d387d","_type":"block","children":[{"_key":"bae94a5d387d0","_type":"span","marks":[],"text":"Tia has created a behavioral health care model tailored specifically to women. "}],"markDefs":[],"style":"normal"}]},{"_key":"6046ad2bb065","_type":"annotation","text":[{"_key":"838cf1c4ec6d","_type":"block","children":[{"_key":"838cf1c4ec6d0","_type":"span","marks":[],"text":""},{"_key":"838cf1c4ec6d1","_type":"span","marks":["7d1bca25c1d0"],"text":"Learn how"},{"_key":"838cf1c4ec6d2","_type":"span","marks":[],"text":" to get healthcare coverate in the Cororonavirus climate."}],"markDefs":[{"_key":"7d1bca25c1d0","_type":"annotationLink","reference":{"_id":"825e42cf-8486-4b66-b605-2ac8f8778797","_type":"editorial","_createdAt":"2020-08-09T19:39:34Z","_rev":"6Usa2B8ileD4MLCzOhQyhd","_updatedAt":"2022-11-28T07:54:17Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"6ebe3848-7078-4bbf-890a-e4cee9852934","_type":"reference"},"authors":[{"_key":"bc03ca2ed338","_ref":"1d6ce256-595a-4357-89ae-bda37a32224e","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-b562a08dccec00091a3ac2fadaf12d9916a0c302-1366x800-png","_type":"reference"}},"editorialText":[{"_key":"6e1c14df314a","_type":"block","children":[{"_key":"6e1c14df314a0","_type":"span","marks":[],"text":"At Tia, we know the ramifications of the current coronavirus outbreak stretch far beyond healthcare. The economic implications reveal widening income divides and inequality, which ultimately feed into one another perpetuating a cycle that is truly broken. Tia cannot feign expertise in economics, but we do know that the repercussions of losing a job or income directly threaten a person’s access to healthcare coverage."}],"markDefs":[],"style":"large"},{"_key":"c51c3d99d5fc","_type":"block","children":[{"_key":"c51c3d99d5fc0","_type":"span","marks":[],"text":"Healthcare coverage is already problematic for a bevy of reasons and within this current climate, need and lack of availability are both exacerbated. With laws and headlines changing at the speed of light, Tia is here to guide you through exactly what you can do to get coverage now. 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Not "},{"_key":"1bcd2ce213491","_type":"span","marks":["em"],"text":"just"},{"_key":"1bcd2ce213492","_type":"span","marks":[],"text":" their OB/GYN or Primary Care Provider or acupuncturist or therapist, but their go-to confidante for care, coordination, translation, and support to make healthcare more human and less complicated. That — "},{"_key":"1bcd2ce213493","_type":"span","marks":["em"],"text":"all of that"},{"_key":"1bcd2ce213494","_type":"span","marks":[],"text":" — is people-based care."}],"markDefs":[],"style":"normal"},{"_key":"68e0cb2cdf28","_type":"block","children":[{"_key":"68e0cb2cdf280","_type":"span","marks":[],"text":"The Power of Trust"}],"markDefs":[],"style":"h4"},{"_key":"282c7ffa963e","_type":"block","children":[{"_key":"282c7ffa963e0","_type":"span","marks":[],"text":"In people-based care and healthcare more broadly, trust is the hardest thing to earn, and the easiest thing to lose. It’s the foundation of "},{"_key":"282c7ffa963e1","_type":"span","marks":["em"],"text":"everything"},{"_key":"282c7ffa963e2","_type":"span","marks":[],"text":" we do at Tia — past, current, and future. While we are not quite in a post-Covid world just yet, it’s clear that people — and women in particular — will seek to avoid the hospital at all costs, preferring smaller avenues of care that are safer, consumerized, and built “just for them.” While igniting the backlog of elective procedures will provide some revenue recapture for health systems, and for Primary Care Providers, the ability to Zoom with a patient (and get paid for it), it’s clear to us that a much more substantial shift to people-based care and a steadfast obsession with cultivating trust is essential to transforming these all-too-fragile business and service models for the long-haul. We hope that companies like Tia can pave the way."}],"markDefs":[],"style":"normal"},{"_key":"9f49b2924a64","_type":"sectionHeader","title":"The Future is Online and Offline Care That Connect"},{"_key":"7b261afff1cc","_type":"block","children":[{"_key":"7b261afff1cc0","_type":"span","marks":[],"text":"Since Tia’s earliest days as a digital-only app, we’ve operated under the recognition that healthcare is not a once-a-year “checkbox,” but the byproduct of the big and small decisions we make every single day. Accordingly, we’ve invested extensively in our Connected Care technology platform for patients and providers that seamlessly extends a woman’s care journey beyond our exam room walls through asynchronous chat, health tracking, care plans, educational content, and community."}],"markDefs":[],"style":"normal"},{"_key":"ffdd1134d30e","_type":"block","children":[{"_key":"ffdd1134d30e0","_type":"span","marks":[],"text":"However, until three months ago, the recognition that continuous, connected care was essential to both the experience women want and moving the needle on outcomes was stymied by a major financial constraint: commercial payers refused to pay for it. As a byproduct of this, doctor’s offices like Tia, faced a few options: adopt virtual care and eat the cost, keep doing things the old way and collect what you can of (already diminishing) insurance reimbursements, or find someone else to foot the virtual care bill (for example, consumers willing to pay cash or an innovative employer)."}],"markDefs":[],"style":"normal"},{"_key":"f2e659d58445","_type":"block","children":[{"_key":"f2e659d584450","_type":"span","marks":[],"text":"This all changed overnight as Covid-19 triggered a lax in regulation, parity for virtual care reimbursement by commercial payers, and a mass shift in consumer psychology, driving unprecedented utilization of healthcare on the Internet. While the degree to which virtual care reimbursement will hold post-Covid is still in question, it’s clear that the “genie is out of the bottle” and can’t be put back in."}],"markDefs":[],"style":"normal"},{"_key":"83aa6e7e9c0e","_type":"block","children":[{"_key":"83aa6e7e9c0e0","_type":"span","marks":[],"text":"As female entrepreneurs, we’re both excited by the rise of virtual care and the ways in which it unlocks new business and service models, and simultaneously wary of what it could mean for women’s health, "},{"_key":"83aa6e7e9c0e1","_type":"span","marks":["em"],"text":"if not executed thoughtfully"},{"_key":"83aa6e7e9c0e2","_type":"span","marks":[],"text":". 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The economic implications reveal widening income divides and inequality, which ultimately feed into one another perpetuating a cycle that is truly broken. Tia cannot feign expertise in economics, but we do know that the repercussions of losing a job or income directly threaten a person’s access to healthcare coverage."}],"markDefs":[],"style":"large"},{"_key":"c51c3d99d5fc","_type":"block","children":[{"_key":"c51c3d99d5fc0","_type":"span","marks":[],"text":"Healthcare coverage is already problematic for a bevy of reasons and within this current climate, need and lack of availability are both exacerbated. With laws and headlines changing at the speed of light, Tia is here to guide you through exactly what you can do to get coverage now. 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We know that for many this is creating a lot of anxiety. We want you to know that you are not alone."}],"markDefs":[],"style":"normal"},{"_key":"0ece38579181","_type":"block","children":[{"_key":"0ece385791810","_type":"span","marks":["em"],"text":"At Tia, we will continue to put out information that is factual, and tactical for navigating this rapidly changing situation. We will also be extending Tia Care digitally through Virtual Visits via chat and video, starting today with Prescription Refills."}],"markDefs":[],"style":"normal"},{"_key":"64b8368d5087","_type":"block","children":[{"_key":"64b8368d50870","_type":"span","marks":["em"],"text":"By doing so, we can increase the capacity of patients we can service, and also help our patients uphold appropriate “social distancing” by minimizing travel to the Tia Clinic for services that don’t require it."}],"markDefs":[],"style":"normal"},{"_key":"7b914fe65de1","_type":"block","children":[{"_key":"7b914fe65de10","_type":"span","marks":["em"],"text":"In the spirit of proactive preparation, we’re encouraging you, our Tia patients, to prepare your medicine cabinets with any prescriptions and over-the-counter medications you take regularly. Whether you need more birth control pills or an extra-month supply of your thyroid medication, your Tia Care Team is here to help."}],"markDefs":[],"style":"normal"},{"_key":"64d8919052a2","_type":"block","children":[{"_key":"64d8919052a20","_type":"span","marks":["em"],"text":"—Team Tia"}],"markDefs":[],"style":"normal"},{"_key":"c4a26e1d12b9","_type":"block","children":[{"_key":"c4a26e1d12b90","_type":"span","marks":[],"text":"Here’s a step-by-step breakdown of how to get your prescriptions refilled with Tia:"}],"markDefs":[],"style":"h3"},{"_key":"e4189934ca9a","_type":"block","children":[{"_key":"e4189934ca9a0","_type":"span","marks":[],"text":"#1: "},{"_key":"e4189934ca9a1","_type":"span","marks":["64069758741d"],"text":"Sign-in"},{"_key":"e4189934ca9a2","_type":"span","marks":[],"text":" to your Tia Clinic Home."}],"markDefs":[{"_key":"64069758741d","_type":"internalLink","linkType":"text","reference":{"_ref":"8a7e7b1e-7485-4a22-be24-9a2005998452","_type":"reference"}}],"style":"h4"},{"_key":"a695a5600c13","_type":"block","children":[{"_key":"a695a5600c130","_type":"span","marks":[],"text":"#2: Message your Tia Care Coordinator with a list of any prescriptions that do not have refills."}],"markDefs":[],"style":"h4"},{"_key":"d77f925c1940","_type":"block","children":[{"_key":"d77f925c19400","_type":"span","marks":[],"text":"Please be prepared with the name of the provider who last prescribed you the medication you’re requesting and the location of the pharmacy that last filled the prescription."}],"markDefs":[],"style":"normal"},{"_key":"54489d44d3ba","_type":"block","children":[{"_key":"54489d44d3ba0","_type":"span","marks":["strong"],"text":"NOTE:"},{"_key":"54489d44d3ba1","_type":"span","marks":[],"text":" To best service all of our patients who need care, if your prescription has an active refill please call your pharmacist directly. Due to high volume, we’re focusing our care team’s efforts on patients who are out of refills."}],"markDefs":[],"style":"normal"},{"_key":"f733ffbc208f","_type":"block","children":[{"_key":"f733ffbc208f0","_type":"span","marks":[],"text":"#3: Ensure your Tia health record is complete, and double-check that your pharmacy, insurance, and credit card info are all up-to-date."}],"markDefs":[],"style":"h4"},{"_key":"1f6dd2eae5ca","_type":"block","children":[{"_key":"1f6dd2eae5ca0","_type":"span","marks":[],"text":"#4: Depending on your specific prescription, we will either refill via chat, or set you up with a short Virtual Visit with a Tia Provider."}],"markDefs":[],"style":"h4"},{"_key":"a318124a7f23","_type":"block","children":[{"_key":"a318124a7f230","_type":"span","marks":[],"text":"Ahead of a Virtual Video Visit, download "},{"_key":"a318124a7f231","_type":"span","marks":["f53b85e7b451"],"text":"Zoom Video"},{"_key":"a318124a7f232","_type":"span","marks":[],"text":" — a free, HIPAA-compliant video chat that you’ll use to interface with your Tia Provider from your own home."}],"level":1,"listItem":"bullet","markDefs":[{"_key":"f53b85e7b451","_type":"externalLink","url":"https://zoom.us/download"}],"style":"normal"},{"_key":"b03a52dd7769","_type":"block","children":[{"_key":"b03a52dd77690","_type":"span","marks":[],"text":"Be sure you are in a quiet place and enable video — “face-to-face” with your Tia Provider is required by law!"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"e9f3d897c599","_type":"block","children":[{"_key":"e9f3d897c5990","_type":"span","marks":[],"text":"Be on time! If you are more than 3 minutes late, you will be charged a cancellation fee and need to reschedule. Given capacity, these are highly valued and limited appointments that should be treated just like in-person visits."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"d830c930c47e","_type":"block","children":[{"_key":"d830c930c47e0","_type":"span","marks":[],"text":"#5: We’ll send your prescriptions to Capsule or CVS for delivery (or your preferred pharmacy)."}],"markDefs":[],"style":"h4"},{"_key":"31bc681710ba","_type":"block","children":[{"_key":"31bc681710ba0","_type":"span","marks":["strong"],"text":""},{"_key":"31bc681710ba1","_type":"span","marks":["strong","25f545173a0f"],"text":"Refill Your Prescriptions"},{"_key":"31bc681710ba2","_type":"span","marks":["strong"],"text":""}],"markDefs":[{"_key":"25f545173a0f","_type":"internalLink","linkType":"text","reference":{"_ref":"cb5582f0-024a-4a80-9425-5ce55f0084ff","_type":"reference"}}],"style":"normal"},{"_key":"393cf690d6d5","_type":"sectionHeader","title":"FAQs:"},{"_key":"27749bc0b50a","_type":"block","children":[{"_key":"27749bc0b50a0","_type":"span","marks":[],"text":"Does my insurance cover my Tia Virtual Video Visit?"}],"markDefs":[],"style":"h4"},{"_key":"79a079ce6386","_type":"block","children":[{"_key":"79a079ce63860","_type":"span","marks":[],"text":"If your insurance plan is in-network with Tia, this appointment will be covered! We will submit the claim to your insurance, and we will be waiving all copays at this time."}],"markDefs":[],"style":"normal"},{"_key":"f7e69bc5d4c9","_type":"block","children":[{"_key":"f7e69bc5d4c90","_type":"span","marks":[],"text":"If I am out-of-network or uninsured, how much will my Tia Virtual Video Visit cost?"}],"markDefs":[],"style":"h4"},{"_key":"fb0ae245869e","_type":"block","children":[{"_key":"fb0ae245869e0","_type":"span","marks":[],"text":"If you are out-of-network with us or are uninsured, the fee for this Virtual Video Visit is $30."}],"markDefs":[],"style":"normal"},{"_key":"2e0d93a21dbb","_type":"block","children":[{"_key":"2e0d93a21dbb0","_type":"span","marks":[],"text":"Will my insurance cover an extra month’s supply of my medication?"}],"markDefs":[],"style":"h4"},{"_key":"122ffae7864a","_type":"block","children":[{"_key":"122ffae7864a0","_type":"span","marks":[],"text":"While we are seeing most payers and pharmacies cover an additional 30-day supply, we cannot guarantee coverage at this time."}],"markDefs":[],"style":"normal"},{"_key":"ca3586354478","_type":"block","children":[{"_key":"ca35863544780","_type":"span","marks":[],"text":"Is the Tia Clinic still open?"}],"markDefs":[],"style":"h4"},{"_key":"d0c57642dc72","_type":"block","children":[{"_key":"d0c57642dc720","_type":"span","marks":[],"text":"Yes, the Tia Clinic is still open at this time. We are rolling out Virtual Visits starting with prescription management, to help increase the capacity of patients we can service, to help our patients uphold appropriate “social distancing” by minimizing travel and keeping both our patients and Care Team at the Tia Clinic safe and healthy."}],"markDefs":[],"style":"normal"},{"_key":"011a4160d68c","_type":"block","children":[{"_key":"011a4160d68c0","_type":"span","marks":[],"text":"If I have an in-person appointment at Tia, should I cancel?"}],"markDefs":[],"style":"h4"},{"_key":"f99e4498f3f2","_type":"block","children":[{"_key":"f99e4498f3f20","_type":"span","marks":[],"text":"Patients who are not experiencing flu/cold symptoms are welcome to come in for any existing or booked appointments. We are re-evaluating this on a daily basis to ensure the safety of all Tia members and the broader community. If you feel uncomfortable coming to the clinic for an existing appointment we will waive the cancellation fee at this time."}],"markDefs":[],"style":"normal"},{"_key":"ed9564179106","_type":"block","children":[{"_key":"ed95641791060","_type":"span","marks":[],"text":"What precautions is Tia taking to keep the clinic safe?"}],"markDefs":[],"style":"h4"},{"_key":"5c178de63b34","_type":"block","children":[{"_key":"5c178de63b340","_type":"span","marks":[],"text":"We’ve increased the frequency of cleaning public areas (including door handles, elevator buttons, light switches, iPads, etc.)."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"f1c9cacdc550","_type":"block","children":[{"_key":"f1c9cacdc5500","_type":"span","marks":[],"text":"Per CDC guidelines, we are using cleaners and sanitizers with a 60% or greater concentration of alcohol. 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Tia’s trajectory from digital to physical, and from a pure tech company to a tech-enabled clinical services business, there’s been one unifying thread that’s guided our approach throughout: relationships. We believed then and we believe now that women want "},{"_key":"c1f0c37c0e551","_type":"span","marks":["em"],"text":"someone"},{"_key":"c1f0c37c0e552","_type":"span","marks":[],"text":", not "},{"_key":"c1f0c37c0e553","_type":"span","marks":["em"],"text":"something"},{"_key":"c1f0c37c0e554","_type":"span","marks":[],"text":" to manage their health. That for women, quality healthcare means a real face and a safe space that makes you feel seen, heard and compassionately cared for — online and offline. And that Tia’s mission and foremost innovation is building a relationship-based care model at a time when “relationships” in healthcare are evermore rare."}],"markDefs":[],"style":"large"},{"_key":"065627a2bee0","_type":"block","children":[{"_key":"065627a2bee00","_type":"span","marks":[],"text":"Eight weeks since opening our first brick-and-mortar Tia Clinic, we’ve proven that women really, "},{"_key":"065627a2bee01","_type":"span","marks":["em"],"text":"really"},{"_key":"065627a2bee02","_type":"span","marks":[],"text":" want a differentiated relationship with the healthcare system, and that they are excited about Tia’s potential to deliver it to them. Despite the influx in demand and pressure to rapidly grow to service more members, we recently made the call to deliberately slow down before scaling up. We continue to believe that changing women’s healthcare is a marathon, and not a sprint, and that unchecked “hockey stick growth” cannot be applied to clinical care delivery when real human lives are at play. Instead, we are taking the approach that growth must be deliberate, thoughtful, and obsessively monitored to ensure care quality is never — not even for a second — sacrificed because of startup “growing pains.”"}],"markDefs":[],"style":"normal"},{"_key":"77d4ce896f7f","_type":"sectionHeader","title":"Clarifying the role of technology"},{"_key":"07a3803de386","_type":"block","children":[{"_key":"07a3803de3860","_type":"span","marks":[],"text":"In this explosive era of direct to consumer healthcare companies, we are repeatedly asked — "},{"_key":"07a3803de3861","_type":"span","marks":["em"],"text":"what is Tia?"},{"_key":"07a3803de3862","_type":"span","marks":[],"text":" — a technology company, a direct to consumer brand, or a healthcare services business? To this, we say we are not one, but all three — or more accurately, a relationship company above all else."}],"markDefs":[],"style":"normal"},{"_key":"adb43c883ca6","_type":"block","children":[{"_key":"adb43c883ca60","_type":"span","marks":[],"text":"More tactically, our approach rests on amplifying best-in-class clinical care with innovations in technology and experience design to strengthen — not replace — the canonical patient <> provider relationship. More than an Instagrammable waiting room, or “tech for tech’s sake”, we are laser-focused on interweaving technology and design into the patient and provider experience — not as a “wrapper around,” but in service of clinical care."}],"markDefs":[],"style":"normal"},{"_key":"f21dd6fa9620","_type":"block","children":[{"_key":"f21dd6fa96200","_type":"span","marks":[],"text":"In the words of our users, there’s an intangible, emotional quality that results from the interwoven-ness of technology, brand and "},{"_key":"f21dd6fa96201","_type":"span","marks":["em"],"text":"amazing"},{"_key":"f21dd6fa96202","_type":"span","marks":[],"text":" clinicians all-in-one:"}],"markDefs":[],"style":"normal"},{"_key":"8715a2b4ffa8","_type":"editorialImageCarousel","items":[{"_key":"5b15ac30b18b","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-8342e73a37f0f415f7e3f9d0eafa2c8c563b9a82-1644x1096-png","_type":"reference"}}},"text":[{"_key":"3f73ba6b8003","_type":"block","children":[{"_key":"3f73ba6b80030","_type":"span","marks":[],"text":"Tia patient reviews"}],"markDefs":[],"style":"normal"}]}]},{"_key":"44ba4663cf57","_type":"block","children":[{"_key":"44ba4663cf570","_type":"span","marks":[],"text":"In short, Tia’s model is about a sum greater than its individual parts. Remove the tech, remove the brand, or remove the care, and the whole thing disintegrates."}],"markDefs":[],"style":"normal"},{"_key":"82c702a83a9e","_type":"sectionHeader","title":"The necessity for innovation in women’s health"},{"_key":"ad5ebfbb5e05","_type":"block","children":[{"_key":"ad5ebfbb5e050","_type":"span","marks":[],"text":"While we believe that every woman "},{"_key":"ad5ebfbb5e051","_type":"span","marks":["em"],"text":"should"},{"_key":"ad5ebfbb5e052","_type":"span","marks":[],"text":" have a deep, loved and trusted 1:1 relationship with her provider, delivering this at scale and at an affordable price-point within the confines of the existing healthcare system is rife with challenges. Specifically, the dominant fee-for-service reimbursement models, women’s health provider shortages, and rapidly changing consumer demands make the historic 1:1 relationship with a provider a utopian concept of the past — increasingly limited to very expensive concierge medicine practices inaccessible to the mass market."}],"markDefs":[],"style":"normal"},{"_key":"ddbad4dac273","_type":"block","children":[{"_key":"ddbad4dac2730","_type":"span","marks":[],"text":"While we know Tia is not "},{"_key":"ddbad4dac2731","_type":"span","marks":["em"],"text":"yet"},{"_key":"ddbad4dac2732","_type":"span","marks":[],"text":" a universally-accessible solution that works for every woman with "},{"_key":"ddbad4dac2733","_type":"span","marks":["em"],"text":"any"},{"_key":"ddbad4dac2734","_type":"span","marks":[],"text":" health need across the socioeconomic spectrum, we are committed to building a best-in-class relationship-based care model where women don’t have to “choose” between the trifecta of care quality, convenience and insurance coverage. Instead at the Tia Clinic, women can get evidence-based integrative care in a non “speed dating” environment — for the price of what you pay for Netflix or Spotify each month. To deliver on this promise involves shifting the historic bi-directional patient <> provider relationship to a triangular one, with Tia as the bridge or liaison between a patient and her provider(s):"}],"markDefs":[],"style":"normal"},{"_key":"41cbaa51efcc","_type":"editorialImageCarousel","items":[{"_key":"1040cc0c11be","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-760c08c810d0f9be6570bfaf4adc76e714f4b30f-1644x1096-png","_type":"reference"}}}}]},{"_key":"aa9f939d7d63","_type":"sectionHeader","title":"Productizing this new care model"},{"_key":"fd462818416a","_type":"block","children":[{"_key":"fd462818416a0","_type":"span","marks":[],"text":"While Tia started out as the go-to “wing-woman” for women seeking health information before and after the doctor’s office, the move into real-world care delivery requires that Tia become the “wing-woman” for providers, too. In the words of Tia’s Chief Medical Officer, Dr. Stephanie McClellan:"}],"markDefs":[],"style":"normal"},{"_key":"724fca95e507","_type":"block","children":[{"_key":"724fca95e5070","_type":"span","marks":["em"],"text":"“Tia must become both healthcare translator, care navigator and research-obsessed thinker. For patients, Tia should act as ‘your best friend in medical school’ who explains things to you without dumbing things down. And for providers, Tia needs to be their ‘full-time research assistant,’ providing data-driven, evidence-based recommendations that at times, may be non-obvious, but clinically important. To create a meaningful patient <> provider relationship in the context of the pressures intrinsic to the modern medical system, Tia can’t just play one of these roles, Tia needs to excel at all of them.”"}],"markDefs":[],"style":"normal"},{"_key":"d77cf9d01341","_type":"block","children":[{"_key":"d77cf9d013410","_type":"span","marks":[],"text":"From a product perspective, this means building tools that:"}],"markDefs":[],"style":"normal"},{"_key":"1c6321fb73eb","_type":"block","children":[{"_key":"1c6321fb73eb0","_type":"span","marks":[],"text":"#1: Give the patient more control and agency over her healthcare:"}],"markDefs":[],"style":"h4"},{"_key":"39100e07fa7c","_type":"editorialImageCarousel","items":[{"_key":"53e2f33aa735","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-ad82fd76266e211f5c05fc94d48c93fd588012be-1644x1096-png","_type":"reference"}}},"text":[{"_key":"151a67289f84","_type":"block","children":[{"_key":"151a67289f840","_type":"span","marks":[],"text":"Tia patients control their own health record & can share their cycle, health & wellness data with their Care Team to personalize their experience."}],"markDefs":[],"style":"normal"}]}]},{"_key":"8a3226505eb5","_type":"block","children":[{"_key":"8a3226505eb50","_type":"span","marks":[],"text":"#2: Equip providers to spend more time interfacing with patients (and less time interfacing with the EHR)"}],"markDefs":[],"style":"h4"},{"_key":"c0e125353b94","_type":"editorialImageCarousel","items":[{"_key":"ec08df1b6f07","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-54f6353aa3bb9ff89dc1bfc1c1dddb311b8dca5d-1644x1096-png","_type":"reference"}}},"text":[{"_key":"217b7f58f542","_type":"block","children":[{"_key":"217b7f58f5420","_type":"span","marks":[],"text":"TiaMD (Tia’s “doctor facing” iPad app) flags relevant health data to providers ahead of a patient visit. During Tia appointments, this information is visualized on a “third screen” for the patient & provider to view in tandem."}],"markDefs":[],"style":"normal"}]}]},{"_key":"96e182439508","_type":"block","children":[{"_key":"96e1824395080","_type":"span","marks":[],"text":"#3: Facilitate transparency and collaborative care"}],"markDefs":[],"style":"h4"},{"_key":"3c3722037bfe","_type":"editorialImageCarousel","items":[{"_key":"b7c5dd8fe8e2","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-bfd9610c83e23525e5390724a7c105312170acba-1644x1096-png","_type":"reference"}}},"text":[{"_key":"5b806cb6d384","_type":"block","children":[{"_key":"5b806cb6d3840","_type":"span","marks":[],"text":"During Tia appointments, patients & providers build a collaborative care plan personalized to the patient’s goal."}],"markDefs":[],"style":"normal"}]}]},{"_key":"7e3b82183a27","_type":"sectionHeader","title":"Why people + tech > tech alone"},{"_key":"d736bca4ad48","_type":"block","children":[{"_key":"d736bca4ad480","_type":"span","marks":[],"text":"Patient reviews like these reinforce our belief that the reimagined patient <> provider relationship of the future is at the nexus of technology, design and clinical care."}],"markDefs":[],"style":"normal"},{"_key":"0c7ca848e3eb","_type":"editorialImageCarousel","items":[{"_key":"b2696cd27b00","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-8c0541e54f41ddb78b02eb522111ef604329c688-1644x1096-png","_type":"reference"}}}}]},{"_key":"768e7a58d64a","_type":"block","children":[{"_key":"768e7a58d64a0","_type":"span","marks":[],"text":"But, we’ve also learned that we need to make further investments in the underlying service model to support this new paradigm — particularly outside of Tia exam room walls. We know that technology alone can’t cut it as an effective bridge between the patient and provider. Instead, successful solutions involve both people "},{"_key":"768e7a58d64a1","_type":"span","marks":["em"],"text":"and"},{"_key":"768e7a58d64a2","_type":"span","marks":[],"text":" technology paired together."}],"markDefs":[],"style":"normal"},{"_key":"4fdd1a3660da","_type":"block","children":[{"_key":"4fdd1a3660da0","_type":"span","marks":[],"text":"As a patient-first company who believes that transparency is the foundation of trust, here are the chief points of feedback we’ve heard from our members the past eight weeks, and the ways we are working to address these wants and needs before releasing new memberships:"}],"markDefs":[],"style":"normal"},{"_key":"de86683b3fd8","_type":"block","children":[{"_key":"de86683b3fd80","_type":"span","marks":[],"text":"#1: “I want more appointment times that work with my schedule!”"}],"markDefs":[],"style":"h4"},{"_key":"1f1fd38225f1","_type":"block","children":[{"_key":"1f1fd38225f10","_type":"span","marks":[],"text":"While non-traditional doctor’s office hours optimized for the working woman have always been part of our care promise, we opened with limited availability for early morning, evening and weekend gynecology appointments, which booked up far more quickly than we anticipated."}],"markDefs":[],"style":"normal"},{"_key":"ad57109fffd2","_type":"block","children":[{"_key":"ad57109fffd20","_type":"span","marks":[],"text":"To address the demand for these hours, and the higher-than-expected utilization we’ve seen amongst our patient population, we have hired two additional women’s health nurse practitioners to our Care Team to support an expanded schedule. Starting this week, the Tia Clinic has:"}],"markDefs":[],"style":"normal"},{"_key":"ceaade647fea","_type":"block","children":[{"_key":"ceaade647fea0","_type":"span","marks":[],"text":"“Pre-Work” morning appointments starting at 7:40AM Monday — Friday"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"811904a3de18","_type":"block","children":[{"_key":"811904a3de180","_type":"span","marks":[],"text":"“Post-Work” evening appointments ‘till 8PM Mondays, Tuesdays & Thursdays"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"62bf68defb67","_type":"block","children":[{"_key":"62bf68defb670","_type":"span","marks":[],"text":"Saturday gynecology appointments 9AM — 3PM once a month starting May 11th (and acupuncture every Saturday!)"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"e204429b4f4f","_type":"block","children":[{"_key":"e204429b4f4f0","_type":"span","marks":[],"text":"Designated same and next day appointments for time-sensitive issues (such as UTIs or strep throat) that are released 24 hours ahead of time"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"1d681c32676b","_type":"editorialImageCarousel","items":[{"_key":"4cf14b2459c7","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-229563ce46ccc651888517dd388a3caec1d77cbc-1644x1096-png","_type":"reference"}}}}]},{"_key":"d9919ab32fc3","_type":"block","children":[{"_key":"d9919ab32fc30","_type":"span","marks":[],"text":"As we further expand our Care Team with an additional MD hire over the coming weeks, we will continue to expand our appointment availability, upholding our commitment to convenience and accessibility without compromising care quality or overloading our providers."}],"markDefs":[],"style":"normal"},{"_key":"78b0171933ff","_type":"block","children":[{"_key":"78b0171933ff0","_type":"span","marks":[],"text":"#2: “I love the experience I get at the Tia Clinic, but want that personalized care to extend before and after my visit.”"}],"markDefs":[],"style":"h4"},{"_key":"de01311c9296","_type":"block","children":[{"_key":"de01311c92960","_type":"span","marks":[],"text":"To date, we’ve struggled to ensure patients get the timely communication they desire, "},{"_key":"de01311c92961","_type":"span","marks":["em"],"text":"while also "},{"_key":"de01311c92962","_type":"span","marks":[],"text":"allowing our providers to stay focused on patient care in our exam rooms. To address this, we’re making significant changes to both our staffing model and supporting tech products to improve patient communications pre and post-Tia appointments:"}],"markDefs":[],"style":"normal"},{"_key":"8cb7522f634a","_type":"block","children":[{"_key":"8cb7522f634a0","_type":"span","marks":[],"text":"Specifically, we are introducing:"}],"markDefs":[],"style":"normal"},{"_key":"a167cf6eab7f","_type":"block","children":[{"_key":"a167cf6eab7f0","_type":"span","marks":["strong"],"text":"Care Coordinators"},{"_key":"a167cf6eab7f1","_type":"span","marks":[],"text":" "},{"_key":"a167cf6eab7f2","_type":"span","marks":["em"],"text":"— "},{"_key":"a167cf6eab7f3","_type":"span","marks":[],"text":"a dedicated human face assigned to members when they join to help them navigate every touch point of Tia Care. From questions about scheduling and billing, to referrals and labs, this person will act as our members’ “personal concierge” to streamline all communications between a patient and her provider team at Tia. 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My PCP doesn’t talk to my gyno who definitely doesn’t talk to my acupuncturist and I’m stuck in the middle!”"}],"markDefs":[],"style":"large"},{"_key":"18eeb5b967df","_type":"block","children":[{"_key":"18eeb5b967df0","_type":"span","marks":["em"],"text":"“My doctors make me feel so patronized… like I don’t have a brain or an ability to make an informed decision for my own health.”"}],"markDefs":[],"style":"large"},{"_key":"4b1880073f3f","_type":"block","children":[{"_key":"4b1880073f3f0","_type":"span","marks":["em"],"text":"“As a woman of color, I want to see people who look like me when I go to the doctor — especially at the gynecologist.”"}],"markDefs":[],"style":"large"},{"_key":"44ef17b51f1a","_type":"block","children":[{"_key":"44ef17b51f1a0","_type":"span","marks":[],"text":"When we set out to hire our own Care Team for the first NYC Tia Clinic, we took these pain points to heart, and built a modern medical home 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history of the health record stems back to Ancient Greece when the practice of documenting medical symptoms, interventions and outcomes first began. Ahead of the curve so-to-speak, the Ancient Greeks deemed the act of recording of health information valuable not only for those practicing medicine, but for patients receiving care."}],"markDefs":[],"style":"large"},{"_key":"3e53fc58379d","_type":"block","children":[{"_key":"3e53fc58379d0","_type":"span","marks":[],"text":"For most of us today however, health records and patient intake forms are akin to banging your head against a wall. Instead of “empowering” and “informative,” we tend to associate today’s health records with some not-so-fun things like:"}],"markDefs":[],"style":"normal"},{"_key":"2ac45fd59f6e","_type":"block","children":[{"_key":"2ac45fd59f6e0","_type":"span","marks":[],"text":"The clipboard"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"deab00631d33","_type":"block","children":[{"_key":"deab00631d330","_type":"span","marks":[],"text":"The “patient portal” with UI from 1995 (with a login you never seem to get right)."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"70a6c86923f3","_type":"block","children":[{"_key":"70a6c86923f30","_type":"span","marks":[],"text":"The awkward sexual history questions no one really knows how to answer."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"0f4298e685c3","_type":"block","children":[{"_key":"0f4298e685c30","_type":"span","marks":[],"text":"In designing a new health record for the Tia Clinic, we turned not only to Tia users, but to women’s health providers to understand what is broken about health records today, and how we might create something more valuable for patients and providers alike. 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Why can my doctor see it, but I can’t?”"}],"markDefs":[],"style":"large"},{"_key":"2c54345c1b71","_type":"sectionHeader","title":"What women’s health providers hate about health records today"},{"_key":"1fa68ab2bb31","_type":"block","children":[{"_key":"1fa68ab2bb310","_type":"span","marks":["em"],"text":"“It feels like there is never the right amount of information… there’s always too little or too much information to be useful.”"}],"markDefs":[],"style":"large"},{"_key":"e12c652e3bfa","_type":"block","children":[{"_key":"e12c652e3bfa0","_type":"span","marks":["em"],"text":"“My patient intake forms are too ‘one-size-fits all.’ There’s no way customize based on a patient’s particular needs.”"}],"markDefs":[],"style":"large"},{"_key":"990200665594","_type":"block","children":[{"_key":"9902006655940","_type":"span","marks":["em"],"text":"“I don’t have time to review a patient’s full health record when I’m in back-to-backs all day. 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"}],"markDefs":[],"style":"h2"},{"_key":"22029027c0b4","_type":"buttonBlock","items":[{"_key":"512aa46c56ce","_type":"singleButton","linkCta":"Download the Tia App","linkType":"button","url":"https://apps.apple.com/us/app/tia-female-health-advisor/id1184002073"}]}]}],"image":{"_type":"image","asset":{"_ref":"image-4ce144945216f5718ba742271dac4014ada468b3-1400x472-png","_type":"reference"}},"modules":[{"_key":"7d2e7cbc5122","_type":"furtherReading","articles":[{"_key":"6de6170bec1a","_ref":"4eb6968f-2470-44c5-8c6b-9dd86f963fe7","_type":"reference"},{"_key":"b9263035acf4","_ref":"01174a89-34d6-4a5e-a128-bb49afb349c4","_type":"reference"}],"title":"More reads"}],"publishedAt":"2019-02-22T05:00:00.000Z","slug":{"_type":"slug","current":"the-tia-clinic-health-record"},"status":"production","subTitle":"A behind-the-scenes peek into the making of the Tia Clinic.","title":"Learn More About the Tia Clinic Health Record","topics":[{"_key":"81cd82f6ffe2","_ref":"52909ed4-6c00-4b08-bfee-cee50984c63b","_type":"reference"}]},"metaInformation":{"_type":"metaCard","metaDescription":"A behind-the-scenes peek into the making of the Tia Clinic.","metaTitle":"Learn More About the Tia Clinic Health Record","openGraphDescription":"A behind-the-scenes peek into the making of the Tia Clinic.","openImage":{"_type":"image","asset":{"_ref":"image-11ad300b3bfe7ebbe0812602e5156b5e8de5d145-5000x1600-png","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0,"right":0.6009227220299896,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.39907727797001036,"x":0.19953863898500518,"y":0.5}},"title":"Learn More About the Tia Clinic Health Record","twitterDescription":"A behind-the-scenes peek into the making of the Tia Clinic.","twitterImage":{"_type":"image","asset":{"_ref":"image-11ad300b3bfe7ebbe0812602e5156b5e8de5d145-5000x1600-png","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0,"right":0.6124567474048445,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.38754325259515554,"x":0.19377162629757777,"y":0.5}},"twitterTitle":"Learn More About the Tia Clinic Health Record"}},"id":"5b75ee27-e550-5db9-9a61-1c8da8afdead","parent":null,"children":[],"internal":{"type":"SanityEditorial","contentDigest":"36e7e37513edaac175f6e8b563863b88","counter":2651,"owner":"gatsby-source-sanity"}},{"_id":"4f55dcb1-6052-40d6-9c83-205189d19117","_type":"editorial","_createdAt":"2020-08-18T19:55:53Z","_rev":"RVt03L4tU7L2hmVvtO8AXE","_updatedAt":"2023-02-22T16:03:58Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"10f90be4-730d-45a4-a8ca-134f409055f7","_type":"reference"},"authors":[{"_key":"82c217028134","_ref":"1d86c6c4-44b5-4e0c-ad10-623f5aad6dde","_type":"reference"},{"_key":"045924069acb","_ref":"d605a4ae-a1d2-446f-a95f-6d1466e06a40","_type":"reference"},{"_key":"1bf084625564","_ref":"1d6ce256-595a-4357-89ae-bda37a32224e","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-d618d2de762535425611defe809f93d643831bb0-1366x800-png","_type":"reference"}},"editorialText":[{"_key":"c1f0c37c0e55","_type":"block","children":[{"_key":"c1f0c37c0e550","_type":"span","marks":[],"text":"Throughout Tia’s trajectory from digital to physical, and from a pure tech company to a tech-enabled clinical services business, there’s been one unifying thread that’s guided our approach throughout: relationships. We believed then and we believe now that women want "},{"_key":"c1f0c37c0e551","_type":"span","marks":["em"],"text":"someone"},{"_key":"c1f0c37c0e552","_type":"span","marks":[],"text":", not "},{"_key":"c1f0c37c0e553","_type":"span","marks":["em"],"text":"something"},{"_key":"c1f0c37c0e554","_type":"span","marks":[],"text":" to manage their health. That for women, quality healthcare means a real face and a safe space that makes you feel seen, heard and compassionately cared for — online and offline. And that Tia’s mission and foremost innovation is building a relationship-based care model at a time when “relationships” in healthcare are evermore rare."}],"markDefs":[],"style":"large"},{"_key":"065627a2bee0","_type":"block","children":[{"_key":"065627a2bee00","_type":"span","marks":[],"text":"Eight weeks since opening our first brick-and-mortar Tia Clinic, we’ve proven that women really, "},{"_key":"065627a2bee01","_type":"span","marks":["em"],"text":"really"},{"_key":"065627a2bee02","_type":"span","marks":[],"text":" want a differentiated relationship with the healthcare system, and that they are excited about Tia’s potential to deliver it to them. Despite the influx in demand and pressure to rapidly grow to service more members, we recently made the call to deliberately slow down before scaling up. We continue to believe that changing women’s healthcare is a marathon, and not a sprint, and that unchecked “hockey stick growth” cannot be applied to clinical care delivery when real human lives are at play. Instead, we are taking the approach that growth must be deliberate, thoughtful, and obsessively monitored to ensure care quality is never — not even for a second — sacrificed because of startup “growing pains.”"}],"markDefs":[],"style":"normal"},{"_key":"77d4ce896f7f","_type":"sectionHeader","title":"Clarifying the role of technology"},{"_key":"07a3803de386","_type":"block","children":[{"_key":"07a3803de3860","_type":"span","marks":[],"text":"In this explosive era of direct to consumer healthcare companies, we are repeatedly asked — "},{"_key":"07a3803de3861","_type":"span","marks":["em"],"text":"what is Tia?"},{"_key":"07a3803de3862","_type":"span","marks":[],"text":" — a technology company, a direct to consumer brand, or a healthcare services business? To this, we say we are not one, but all three — or more accurately, a relationship company above all else."}],"markDefs":[],"style":"normal"},{"_key":"adb43c883ca6","_type":"block","children":[{"_key":"adb43c883ca60","_type":"span","marks":[],"text":"More tactically, our approach rests on amplifying best-in-class clinical care with innovations in technology and experience design to strengthen — not replace — the canonical patient <> provider relationship. More than an Instagrammable waiting room, or “tech for tech’s sake”, we are laser-focused on interweaving technology and design into the patient and provider experience — not as a “wrapper around,” but in service of clinical care."}],"markDefs":[],"style":"normal"},{"_key":"f21dd6fa9620","_type":"block","children":[{"_key":"f21dd6fa96200","_type":"span","marks":[],"text":"In the words of our users, there’s an intangible, emotional quality that results from the interwoven-ness of technology, brand and "},{"_key":"f21dd6fa96201","_type":"span","marks":["em"],"text":"amazing"},{"_key":"f21dd6fa96202","_type":"span","marks":[],"text":" clinicians all-in-one:"}],"markDefs":[],"style":"normal"},{"_key":"8715a2b4ffa8","_type":"editorialImageCarousel","items":[{"_key":"5b15ac30b18b","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-8342e73a37f0f415f7e3f9d0eafa2c8c563b9a82-1644x1096-png","_type":"reference"}}},"text":[{"_key":"3f73ba6b8003","_type":"block","children":[{"_key":"3f73ba6b80030","_type":"span","marks":[],"text":"Tia patient reviews"}],"markDefs":[],"style":"normal"}]}]},{"_key":"44ba4663cf57","_type":"block","children":[{"_key":"44ba4663cf570","_type":"span","marks":[],"text":"In short, Tia’s model is about a sum greater than its individual parts. Remove the tech, remove the brand, or remove the care, and the whole thing disintegrates."}],"markDefs":[],"style":"normal"},{"_key":"82c702a83a9e","_type":"sectionHeader","title":"The necessity for innovation in women’s health"},{"_key":"ad5ebfbb5e05","_type":"block","children":[{"_key":"ad5ebfbb5e050","_type":"span","marks":[],"text":"While we believe that every woman "},{"_key":"ad5ebfbb5e051","_type":"span","marks":["em"],"text":"should"},{"_key":"ad5ebfbb5e052","_type":"span","marks":[],"text":" have a deep, loved and trusted 1:1 relationship with her provider, delivering this at scale and at an affordable price-point within the confines of the existing healthcare system is rife with challenges. Specifically, the dominant fee-for-service reimbursement models, women’s health provider shortages, and rapidly changing consumer demands make the historic 1:1 relationship with a provider a utopian concept of the past — increasingly limited to very expensive concierge medicine practices inaccessible to the mass market."}],"markDefs":[],"style":"normal"},{"_key":"ddbad4dac273","_type":"block","children":[{"_key":"ddbad4dac2730","_type":"span","marks":[],"text":"While we know Tia is not "},{"_key":"ddbad4dac2731","_type":"span","marks":["em"],"text":"yet"},{"_key":"ddbad4dac2732","_type":"span","marks":[],"text":" a universally-accessible solution that works for every woman with "},{"_key":"ddbad4dac2733","_type":"span","marks":["em"],"text":"any"},{"_key":"ddbad4dac2734","_type":"span","marks":[],"text":" health need across the socioeconomic spectrum, we are committed to building a best-in-class relationship-based care model where women don’t have to “choose” between the trifecta of care quality, convenience and insurance coverage. Instead at the Tia Clinic, women can get evidence-based integrative care in a non “speed dating” environment — for the price of what you pay for Netflix or Spotify each month. To deliver on this promise involves shifting the historic bi-directional patient <> provider relationship to a triangular one, with Tia as the bridge or liaison between a patient and her provider(s):"}],"markDefs":[],"style":"normal"},{"_key":"41cbaa51efcc","_type":"editorialImageCarousel","items":[{"_key":"1040cc0c11be","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-760c08c810d0f9be6570bfaf4adc76e714f4b30f-1644x1096-png","_type":"reference"}}}}]},{"_key":"aa9f939d7d63","_type":"sectionHeader","title":"Productizing this new care model"},{"_key":"fd462818416a","_type":"block","children":[{"_key":"fd462818416a0","_type":"span","marks":[],"text":"While Tia started out as the go-to “wing-woman” for women seeking health information before and after the doctor’s office, the move into real-world care delivery requires that Tia become the “wing-woman” for providers, too. In the words of Tia’s Chief Medical Officer, Dr. Stephanie McClellan:"}],"markDefs":[],"style":"normal"},{"_key":"724fca95e507","_type":"block","children":[{"_key":"724fca95e5070","_type":"span","marks":["em"],"text":"“Tia must become both healthcare translator, care navigator and research-obsessed thinker. For patients, Tia should act as ‘your best friend in medical school’ who explains things to you without dumbing things down. And for providers, Tia needs to be their ‘full-time research assistant,’ providing data-driven, evidence-based recommendations that at times, may be non-obvious, but clinically important. To create a meaningful patient <> provider relationship in the context of the pressures intrinsic to the modern medical system, Tia can’t just play one of these roles, Tia needs to excel at all of them.”"}],"markDefs":[],"style":"normal"},{"_key":"d77cf9d01341","_type":"block","children":[{"_key":"d77cf9d013410","_type":"span","marks":[],"text":"From a product perspective, this means building tools that:"}],"markDefs":[],"style":"normal"},{"_key":"1c6321fb73eb","_type":"block","children":[{"_key":"1c6321fb73eb0","_type":"span","marks":[],"text":"#1: Give the patient more control and agency over her healthcare:"}],"markDefs":[],"style":"h4"},{"_key":"39100e07fa7c","_type":"editorialImageCarousel","items":[{"_key":"53e2f33aa735","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-ad82fd76266e211f5c05fc94d48c93fd588012be-1644x1096-png","_type":"reference"}}},"text":[{"_key":"151a67289f84","_type":"block","children":[{"_key":"151a67289f840","_type":"span","marks":[],"text":"Tia patients control their own health record & can share their cycle, health & wellness data with their Care Team to personalize their experience."}],"markDefs":[],"style":"normal"}]}]},{"_key":"8a3226505eb5","_type":"block","children":[{"_key":"8a3226505eb50","_type":"span","marks":[],"text":"#2: Equip providers to spend more time interfacing with patients (and less time interfacing with the EHR)"}],"markDefs":[],"style":"h4"},{"_key":"c0e125353b94","_type":"editorialImageCarousel","items":[{"_key":"ec08df1b6f07","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-54f6353aa3bb9ff89dc1bfc1c1dddb311b8dca5d-1644x1096-png","_type":"reference"}}},"text":[{"_key":"217b7f58f542","_type":"block","children":[{"_key":"217b7f58f5420","_type":"span","marks":[],"text":"TiaMD (Tia’s “doctor facing” iPad app) flags relevant health data to providers ahead of a patient visit. During Tia appointments, this information is visualized on a “third screen” for the patient & provider to view in tandem."}],"markDefs":[],"style":"normal"}]}]},{"_key":"96e182439508","_type":"block","children":[{"_key":"96e1824395080","_type":"span","marks":[],"text":"#3: Facilitate transparency and collaborative care"}],"markDefs":[],"style":"h4"},{"_key":"3c3722037bfe","_type":"editorialImageCarousel","items":[{"_key":"b7c5dd8fe8e2","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-bfd9610c83e23525e5390724a7c105312170acba-1644x1096-png","_type":"reference"}}},"text":[{"_key":"5b806cb6d384","_type":"block","children":[{"_key":"5b806cb6d3840","_type":"span","marks":[],"text":"During Tia appointments, patients & providers build a collaborative care plan personalized to the patient’s goal."}],"markDefs":[],"style":"normal"}]}]},{"_key":"7e3b82183a27","_type":"sectionHeader","title":"Why people + tech > tech alone"},{"_key":"d736bca4ad48","_type":"block","children":[{"_key":"d736bca4ad480","_type":"span","marks":[],"text":"Patient reviews like these reinforce our belief that the reimagined patient <> provider relationship of the future is at the nexus of technology, design and clinical care."}],"markDefs":[],"style":"normal"},{"_key":"0c7ca848e3eb","_type":"editorialImageCarousel","items":[{"_key":"b2696cd27b00","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-8c0541e54f41ddb78b02eb522111ef604329c688-1644x1096-png","_type":"reference"}}}}]},{"_key":"768e7a58d64a","_type":"block","children":[{"_key":"768e7a58d64a0","_type":"span","marks":[],"text":"But, we’ve also learned that we need to make further investments in the underlying service model to support this new paradigm — particularly outside of Tia exam room walls. We know that technology alone can’t cut it as an effective bridge between the patient and provider. Instead, successful solutions involve both people "},{"_key":"768e7a58d64a1","_type":"span","marks":["em"],"text":"and"},{"_key":"768e7a58d64a2","_type":"span","marks":[],"text":" technology paired together."}],"markDefs":[],"style":"normal"},{"_key":"4fdd1a3660da","_type":"block","children":[{"_key":"4fdd1a3660da0","_type":"span","marks":[],"text":"As a patient-first company who believes that transparency is the foundation of trust, here are the chief points of feedback we’ve heard from our members the past eight weeks, and the ways we are working to address these wants and needs before releasing new memberships:"}],"markDefs":[],"style":"normal"},{"_key":"de86683b3fd8","_type":"block","children":[{"_key":"de86683b3fd80","_type":"span","marks":[],"text":"#1: “I want more appointment times that work with my schedule!”"}],"markDefs":[],"style":"h4"},{"_key":"1f1fd38225f1","_type":"block","children":[{"_key":"1f1fd38225f10","_type":"span","marks":[],"text":"While non-traditional doctor’s office hours optimized for the working woman have always been part of our care promise, we opened with limited availability for early morning, evening and weekend gynecology appointments, which booked up far more quickly than we anticipated."}],"markDefs":[],"style":"normal"},{"_key":"ad57109fffd2","_type":"block","children":[{"_key":"ad57109fffd20","_type":"span","marks":[],"text":"To address the demand for these hours, and the higher-than-expected utilization we’ve seen amongst our patient population, we have hired two additional women’s health nurse practitioners to our Care Team to support an expanded schedule. Starting this week, the Tia Clinic has:"}],"markDefs":[],"style":"normal"},{"_key":"ceaade647fea","_type":"block","children":[{"_key":"ceaade647fea0","_type":"span","marks":[],"text":"“Pre-Work” morning appointments starting at 7:40AM Monday — Friday"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"811904a3de18","_type":"block","children":[{"_key":"811904a3de180","_type":"span","marks":[],"text":"“Post-Work” evening appointments ‘till 8PM Mondays, Tuesdays & Thursdays"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"62bf68defb67","_type":"block","children":[{"_key":"62bf68defb670","_type":"span","marks":[],"text":"Saturday gynecology appointments 9AM — 3PM once a month starting May 11th (and acupuncture every Saturday!)"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"e204429b4f4f","_type":"block","children":[{"_key":"e204429b4f4f0","_type":"span","marks":[],"text":"Designated same and next day appointments for time-sensitive issues (such as UTIs or strep throat) that are released 24 hours ahead of time"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"1d681c32676b","_type":"editorialImageCarousel","items":[{"_key":"4cf14b2459c7","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-229563ce46ccc651888517dd388a3caec1d77cbc-1644x1096-png","_type":"reference"}}}}]},{"_key":"d9919ab32fc3","_type":"block","children":[{"_key":"d9919ab32fc30","_type":"span","marks":[],"text":"As we further expand our Care Team with an additional MD hire over the coming weeks, we will continue to expand our appointment availability, upholding our commitment to convenience and accessibility without compromising care quality or overloading our providers."}],"markDefs":[],"style":"normal"},{"_key":"78b0171933ff","_type":"block","children":[{"_key":"78b0171933ff0","_type":"span","marks":[],"text":"#2: “I love the experience I get at the Tia Clinic, but want that personalized care to extend before and after my visit.”"}],"markDefs":[],"style":"h4"},{"_key":"de01311c9296","_type":"block","children":[{"_key":"de01311c92960","_type":"span","marks":[],"text":"To date, we’ve struggled to ensure patients get the timely communication they desire, "},{"_key":"de01311c92961","_type":"span","marks":["em"],"text":"while also "},{"_key":"de01311c92962","_type":"span","marks":[],"text":"allowing our providers to stay focused on patient care in our exam rooms. To address this, we’re making significant changes to both our staffing model and supporting tech products to improve patient communications pre and post-Tia appointments:"}],"markDefs":[],"style":"normal"},{"_key":"8cb7522f634a","_type":"block","children":[{"_key":"8cb7522f634a0","_type":"span","marks":[],"text":"Specifically, we are introducing:"}],"markDefs":[],"style":"normal"},{"_key":"a167cf6eab7f","_type":"block","children":[{"_key":"a167cf6eab7f0","_type":"span","marks":["strong"],"text":"Care Coordinators"},{"_key":"a167cf6eab7f1","_type":"span","marks":[],"text":" "},{"_key":"a167cf6eab7f2","_type":"span","marks":["em"],"text":"— "},{"_key":"a167cf6eab7f3","_type":"span","marks":[],"text":"a dedicated human face assigned to members when they join to help them navigate every touch point of Tia Care. From questions about scheduling and billing, to referrals and labs, this person will act as our members’ “personal concierge” to streamline all communications between a patient and her provider team at Tia. We believe the addition of Care Coordinators will facilitate higher touch communications, faster response times, and enable continuity of care — without overburdening our providers."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"00ec77ccc726","_type":"editorialImageCarousel","items":[{"_key":"28d66f72a3b1","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-c42b6075306e8790ef7e2326161e52c3ab763e74-1644x1096-png","_type":"reference"}}}}]},{"_key":"f9c02c957190","_type":"block","children":[{"_key":"f9c02c9571900","_type":"span","marks":["strong"],"text":"Chat with the Care Team"},{"_key":"f9c02c9571901","_type":"span","marks":[],"text":" — and in a few weeks, we are launching a private, secure inbox for ALL communications with the Tia Clinic. 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We will continue to use text message as a notification and reminder system to ensure members don’t miss a beat."}],"level":1,"listItem":"bullet","markDefs":[{"_key":"c5f547860f98","_type":"externalLink","url":"https://apps.apple.com/us/app/ask-tia-your-personal-womens-health-assistant/id1184002073?ls=1"}],"style":"normal"},{"_key":"9060c6f80ebc","_type":"editorialImageCarousel","items":[{"_key":"4f56ce90f121","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-54f82cc444c31a96a08baf9ec8817c96eee0eeee-1644x1096-png","_type":"reference"}}}}]},{"_key":"caa151d7e9f2","_type":"block","children":[{"_key":"caa151d7e9f20","_type":"span","marks":[],"text":"#3: “There are so many different services at Tia from workshops to events to different types of gynecology and wellness appointments. 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Yet, in healthcare — one of the most complicated, but important systems we interact with — we leave patients to figure things out on their own, and all-too-often, not until a crisis strikes."}],"markDefs":[],"style":"normal"},{"_key":"79e7ab468ad7","_type":"block","children":[{"_key":"79e7ab468ad70","_type":"span","marks":[],"text":"To address this, we are introducing a program, free for all Tia members, called “Well-Woman Orientation” — quite literally, an orientation to the Tia Clinic, our care philosophy, Care Team, and service offering."}],"markDefs":[],"style":"normal"},{"_key":"bd6482834631","_type":"block","children":[{"_key":"bd64828346310","_type":"span","marks":[],"text":"Starting Wednesday, May 8th, Tia members can sign up for a 90-minute Well-Woman Orientation, during which they will meet our Care Team and other members, set individualized health goals, and design a plan to achieve them with the support of Tia and our community."}],"markDefs":[],"style":"normal"},{"_key":"f63d957178bb","_type":"editorialImageCarousel","items":[{"_key":"b292610dbcfb","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-391e2490ff8af2c433d01cf867602f98824a21da-1644x1096-png","_type":"reference"}}}}]},{"_key":"b5d163974e6b","_type":"block","children":[{"_key":"b5d163974e6b0","_type":"span","marks":[],"text":"While the past eight weeks have reinforced that women want, need and deserve better care, we are dually humbled and evermore motivated by the challenge inherent to delivering that experience — first and foremost to our current members, and slowly and sustainably, to future members in NYC and around the country. 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Meet Dr. Ava Mainieri."}],"markDefs":[],"style":"large"},{"_key":"334e1f0e67b9","_type":"block","children":[{"_key":"334e1f0e67b90","_type":"span","marks":[],"text":"Where did you grow up, what brought you to NYC, and what drew you to becoming a researcher?"}],"markDefs":[],"style":"h4"},{"_key":"4e3047c0218e","_type":"block","children":[{"_key":"ed95f761eeec","_type":"span","marks":[],"text":"My father is a theoretical physicist, so I grew up near the Los Alamos National Laboratory, home to the creation of the atomic bomb. We then moved to Copenhagen, Denmark where he worked at the Niels Bohr Institute, and finally we moved to Northern Virginia. My parents knew from an early age that I loved science, so they let me order a fruit fly kit from Carolina Biological. I learned how to make the flies sleepy using ether and separate the pigments in their eyes — what I did not learn was how to properly put the caps back on the fly bottles. My poor parents had to deal with a fruit fly infestation for an entire month! After graduating from Cornell University in 2012, I worked at Memorial Sloan Kettering under Dr. Jennifer Zallen for two years in her molecular biology lab. There, I co-authored two papers focused on how cancer cells move throughout the body. In August of 2014, I joined Dr. David Haig’s lab at Harvard University and just completed my PhD. My thesis focused on a phenomenon called genomic imprinting (a form of epigenetics) and its role in female reproductive health and pregnancy."}],"markDefs":[],"style":"normal"},{"_key":"8261e8735cac","_type":"editorialImageCarousel","items":[{"_key":"6b1ec4950778","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-b739a7ddad355b7573455bb395c97fd4618278e2-1644x1096-png","_type":"reference"}}},"text":[{"_key":"40491089a0d2","_type":"block","children":[{"_key":"40491089a0d20","_type":"span","marks":[],"text":"Neighbors putting out flowers we can plant. Starring my dog Zeta. Her favorite foods are lettuce, carrots, and bugs from the garden."}],"markDefs":[],"style":"normal"}]}],"layoutStyle":"inline","spacing":"pys"},{"_key":"89e5383c936f","_type":"block","children":[{"_key":"89e5383c936f0","_type":"span","marks":[],"text":"What do you find most challenging/confusing about navigating healthcare?"}],"markDefs":[],"style":"h4"},{"_key":"13ca81dd9c78","_type":"block","children":[{"_key":"8da5a7b6c647","_type":"span","marks":[],"text":"Throughout my Ph.D. I was surprised to find that, apart from reproductive health concerns, medicine does not pay a lot of attention to females specifically. Instead, there is a one-size-fits all approach to clinical research. Women are more likely to be diagnosed with an autoimmune disorder and are at least twice as likely to have chronic pain conditions. The immune system is also thought to be behind sex-specific responses to vaccines: females develop higher antibody responses and have more frequent reactions to vaccines. There was even a 2014 paper proposing developing male and female versions of flu vaccines. And despite an abundance of evidence showing that research conducted on males cannot be extrapolated to females (and that there are plentiful differences between them in everything from drug responses to risk factors for various diseases) many clinicians still don’t routinely analyze and report such differences. There are vast medical data gaps to be filled in, but the past 20 years have demonstrably shown that women are not just smaller men. So why aren’t we actively researching this? At Tia, I believe that we finally are!"}],"markDefs":[],"style":"normal"},{"_key":"80f64de332bb","_type":"block","children":[{"_key":"80f64de332bb0","_type":"span","marks":[],"text":"What is something you’ve learned about health and/or the healthcare system that you want to share with others?"}],"markDefs":[],"style":"h4"},{"_key":"e83d53984a3f","_type":"block","children":[{"_key":"844bea21b3db","_type":"span","marks":[],"text":"A common metaphor in medicine is that the body is a machine designed for certain functions and that when things go awry, they can be treated in the same way a mechanic might fix a car: tighten some screws, add some oil, and adjust the tire pressure. The human body, however, is a fascinating bundle of compromises shaped by natural selection. This leaves us vulnerable to diseases and disorder, but also makes us amazingly resilient. Our bodies can cope with migrations and major environmental challenges, adapting physically and emotionally! I am constantly in awe of the human body the more I learn about it."}],"markDefs":[],"style":"normal"},{"_key":"416adf597c57","_type":"editorialImageCarousel","items":[{"_key":"06a2d4111de0","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-4d15e17a34664f8e762e769b330f3424f8cbbe1d-1644x1096-png","_type":"reference"}}},"text":[{"_key":"57d6d1e09a26","_type":"block","children":[{"_key":"57d6d1e09a260","_type":"span","marks":[],"text":"Reading clues to find our Easter eggs hidden around the house."}],"markDefs":[],"style":"normal"}]}]},{"_key":"045005985c7d","_type":"block","children":[{"_key":"045005985c7d0","_type":"span","marks":[],"text":"What’s the most important thing you’ve learned about yourself over the last decade?"}],"markDefs":[],"style":"h4"},{"_key":"7054b1810176","_type":"block","children":[{"_key":"7054b18101760","_type":"span","marks":[],"text":"Don’t be afraid to ask that silly question because curiosity will always be rewarded with knowledge. Some of the questions I’ve been asked led me to do a project on esters (take an acid and an alcohol, shake it up, and the end project is something stinky) or set up a camera so I could watch a tiny fruit fly walk across a table. There is no better preparation for a scientific life."}],"markDefs":[],"style":"normal"},{"_key":"5e28a08317d4","_type":"editorialImageCarousel","items":[{"_key":"faf1c9fc699d","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-387e42f6117e31296785df06b5bb031f1f720b65-1644x1096-png","_type":"reference"}}},"text":[{"_key":"26741bf209d2","_type":"block","children":[{"_key":"26741bf209d20","_type":"span","marks":[],"text":"Dr. Ava with our Chief Medical Officer, Dr. Stephanie McClellan."}],"markDefs":[],"style":"normal"}]}],"layoutStyle":"inline","spacing":"pys"},{"_key":"561660c4382f","_type":"block","children":[{"_key":"1b9f482186360","_type":"span","marks":[],"text":"Why’d you decide to be a part of Tia?"}],"markDefs":[],"style":"h4"},{"_key":"34b740fece09","_type":"block","children":[{"_key":"59b6057c3efa","_type":"span","marks":[],"text":"Health care tech should be about identifying a problem and making a solution that helps real people! Tia opens up a new door at the intersection between technology and female health — the company is truly patient-centric."}],"markDefs":[],"style":"normal"},{"_key":"a8b2b2c45336","_type":"block","children":[{"_key":"a8b2b2c453360","_type":"span","marks":[],"text":"To empower women, you have to make it easy for her to take care of her body! The patient-doctor relationship is among the most sacred in the world because we surrender our modesty and trust our physicians with our most intimate needs and vulnerabilities. In return, Tia gives us science, expertise, respect, and compassion."}],"markDefs":[],"style":"normal"},{"_key":"17e1b25428b5","_type":"block","children":[{"_key":"17e1b25428b50","_type":"span","marks":[],"text":"Carolyn and Felicity’s goals reverberated with me and I wanted to be a part of their movement from day one. Even before Tia had a clinic I helped write “Tia Talks” where we broke down how stress can affect your sex drive and why the clitoris is a magical organ. They have always wanted to give women agency into their health care and I too believe that women should be given access to the information, community, and care they need to make confident decisions about their health and wellness."}],"markDefs":[],"style":"normal"},{"_key":"1a701d3002f0","_type":"editorialImageCarousel","items":[{"_key":"6289d5509888","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-144a4240494778178d33ea024285283ef2e7d63c-1644x1096-png","_type":"reference"}}},"text":[{"_key":"9cf5fd9f843f","_type":"block","children":[{"_key":"9cf5fd9f843f0","_type":"span","marks":[],"text":"Obsessed with Ravensburger’s puzzles. Each puzzle piece shape is drawn by hand! It takes 4 weeks to build the cookie cutter used to cut out the pieces!"}],"markDefs":[],"style":"normal"}]}],"layoutStyle":"inline","spacing":"pys"},{"_key":"7b8cdb8a2c9f","_type":"block","children":[{"_key":"7b8cdb8a2c9f0","_type":"span","marks":[],"text":"As a scientist, how do you approach female health differently than a doctor?"}],"markDefs":[],"style":"h4"},{"_key":"75d5998124e4","_type":"block","children":[{"_key":"1d0bc9911301","_type":"span","marks":[],"text":"My PhD is in evolutionary biology and epigenetics, so I use these two processes to study how some of the health problems we face today arose. This approach will not solve all of our entrenched and deep-rooted health challenges, but it does offer a new, more holistic way of viewing individual and population health from both research and practice standpoints. I want to offer a broader and more inclusive approach to medicine and health, asking new questions about both the immediate and developmental causes and explanations of poor health. I view human health and development through a lens that assumes that humans are highly diverse with a biology that unfolds in a context rather than in predictable unvarying ways. Scientists recognize that for almost any human trait, there is a broad range within which wellness, growth, and development can thrive."}],"markDefs":[],"style":"normal"},{"_key":"ce2fd49a1082","_type":"block","children":[{"_key":"ce2fd49a10820","_type":"span","marks":[],"text":"Do you have a health goal you are working towards?"}],"markDefs":[],"style":"h4"},{"_key":"43ea4ba390a2","_type":"block","children":[{"_key":"7c8861a86193","_type":"span","marks":[],"text":"With a foundation in evolutionary and computational biology, my goal is to draw a dynamic hormonal portrait for every woman. Like each of us, it would be a multi-faceted and dynamic entity that ebbs and flows. Hormones are the building blocks of our cycles and transitions — like puberty, ovulation, periods, pregnancies, and menopause. Understanding our personalized hormonal milieu is a key to understanding our health! If we don’t know ourselves, how can we serve ourselves?"}],"markDefs":[],"style":"normal"},{"_key":"51e3d859504c","_type":"block","children":[{"_key":"51e3d859504c0","_type":"span","marks":[],"text":"What does being a “well-woman” mean to you?"}],"markDefs":[],"style":"h4"},{"_key":"a65998c892c0","_type":"block","children":[{"_key":"ef364827b5e8","_type":"span","marks":[],"text":"Arming myself with science-based advice!"}],"markDefs":[],"style":"normal"}],"image":{"_type":"image","asset":{"_ref":"image-0f673c0e83010c0d324e761c095645749e44b35b-2500x800-png","_type":"reference"}},"modules":[{"_key":"eaff18a1d3ce","_type":"furtherReading","articles":[{"_key":"1948239a3212","_ref":"e43a486c-c7d1-4ea2-b9ac-37ccdc5d2d07","_type":"reference"},{"_key":"069028346bbd","_ref":"0b5f1314-12ed-4726-9c2a-9fbe557ca784","_type":"reference"}],"title":"More reads"}],"publishedAt":"2020-07-02T04:00:00.000Z","slug":{"_type":"slug","current":"ava-mainieri"},"status":"production","title":"Meet the Head of 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