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A deep listener with a highly intentional process, Alda tells us about her #TheMakingOf the newest Tia clinic in Silver Lake. "}],"markDefs":[{"_key":"d06f8c307edc","_type":"externalLink","linkType":"text","url":"https://www.alda-ly.com/"}],"style":"large"},{"_key":"a62eeca66b30","_type":"block","children":[{"_key":"966b65200dcc","_type":"span","marks":["strong"],"text":"To be painfully obvious, it’s been a tough year for everyone and while we’re not out of the woods, we’d love to know what healing means to you? How do you define it?"}],"markDefs":[],"style":"h4"},{"_key":"f9d0500e2fcc","_type":"block","children":[{"_key":"d0fa8a83b5c70","_type":"span","marks":[],"text":"Healing to me means working towards getting back to the space and place where I feel inspired, strong, and energized. It’s not only a physical process, but a mental and "},{"_key":"6a4383e55612","_type":"span","marks":["fbcbbf1c59de"],"text":"emotional one as well"},{"_key":"8ff046216792","_type":"span","marks":[],"text":". During the pandemic, it’s been hard to feel accomplished or even motivated with all of the extra responsibilities at home and work, and having my home/work worlds colliding. What helps me heal is a combination of exercise, cooking, therapy, and being creative."}],"markDefs":[{"_key":"fbcbbf1c59de","_type":"annotation","text":[{"_key":"930ec769278b","_type":"block","children":[{"_key":"e8fc36f74565","_type":"span","marks":[],"text":"In our world whole-person healthcare is the concept that we treat the person not just the patient."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"8ca3a151d4a1","_type":"block","children":[{"_key":"b40d09553f38","_type":"span","marks":["strong"],"text":"How does design play a role in healing and find optimal health on our terms?"}],"markDefs":[],"style":"h4"},{"_key":"23e5eb4d59b0","_type":"block","children":[{"_key":"3f615682b806","_type":"span","marks":[],"text":"Health and healing is as much about the mind as it is about the body, and design influences our minds, our moods and our feelings tremendously, whether or not we’re consciously thinking about it. I’m a big believer in healing through Biophilic Design in particular -- that nature, and in turn the patterns, sounds, light, smells that remind us of nature, "},{"_key":"d084cd378cbe","_type":"span","marks":["594d958857be"],"text":"heal and re-charge us"},{"_key":"a869589d655e","_type":"span","marks":[],"text":". "}],"markDefs":[{"_key":"594d958857be","_type":"annotation","text":[{"_key":"9daca6901ff8","_type":"block","children":[{"_key":"2c7ea551852c","_type":"span","marks":[],"text":"Taking a walk in a forest is amazing for the soul. It turns out that, even if you can’t do that, just inspiring similar feelings while indoors is also healthy."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"c44016c10f15","_type":"editorialImageCarousel","items":[{"_key":"5d94891a39fd","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_id":"image-fce28f3cc58c4212473e086b24bc97e980f713fe-7200x4008-png","_type":"sanity.imageAsset","_createdAt":"2022-09-15T10:24:02Z","_rev":"DN5zna15gm509ZOLHgzpsa","_updatedAt":"2022-09-15T10:24:03Z","assetId":"fce28f3cc58c4212473e086b24bc97e980f713fe","extension":"png","metadata":{"_type":"sanity.imageMetadata","blurHash":"MIDlzk0bx6-?WG?79$Dj%et3~k4sRO-:WF","dimensions":{"_type":"sanity.imageDimensions","aspectRatio":1.7964071856287425,"height":4008,"width":7200},"hasAlpha":true,"isOpaque":true,"lqip":"data:image/png;base64,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","palette":{"_type":"sanity.imagePalette","darkMuted":{"_type":"sanity.imagePaletteSwatch","background":"#516147","foreground":"#fff","population":0.26,"title":"#fff"},"darkVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#1308b5","foreground":"#fff","population":0.03,"title":"#fff"},"dominant":{"_type":"sanity.imagePaletteSwatch","background":"#3424cc","foreground":"#fff","population":24.59,"title":"#fff"},"lightMuted":{"_type":"sanity.imagePaletteSwatch","background":"#c6b3d8","foreground":"#000","population":0.48,"title":"#fff"},"lightVibrant":{"_type":"sanity.imagePaletteSwatch","background":"#6360e7","foreground":"#fff","population":3.96,"title":"#fff"},"muted":{"_type":"sanity.imagePaletteSwatch","background":"#b1825b","foreground":"#fff","population":0.47,"title":"#fff"},"vibrant":{"_type":"sanity.imagePaletteSwatch","background":"#3424cc","foreground":"#fff","population":24.59,"title":"#fff"}}},"mimeType":"image/png","originalFilename":"Frame 1715.png","path":"images/8qqycr4y/production/fce28f3cc58c4212473e086b24bc97e980f713fe-7200x4008.png","sha1hash":"fce28f3cc58c4212473e086b24bc97e980f713fe","size":10856829,"uploadId":"nGOGaSxJpsKyQncfzaiApXJMxINCCje4","url":"https://cdn.sanity.io/images/8qqycr4y/production/fce28f3cc58c4212473e086b24bc97e980f713fe-7200x4008.png","id":"image-fce28f3cc58c4212473e086b24bc97e980f713fe-7200x4008-png","parent":null,"children":["4cc6f117-e9fc-5320-9919-deeb341295ef"],"internal":{"type":"SanityImageAsset","contentDigest":"c75af68c88d70fbd5f0a0460385d918f","counter":9864,"owner":"gatsby-source-sanity"}}}}}]},{"_key":"cc6c82b3ae7a","_type":"block","children":[{"_key":"d4df870dd2b5","_type":"span","marks":["strong"],"text":"How does being a woman (patient and mamma) shape your approach to design and your work with Tia?"}],"markDefs":[],"style":"h4"},{"_key":"9716e6ca8f48","_type":"block","children":[{"_key":"7e80b6556140","_type":"span","marks":[],"text":"At ALA, we always start our work thinking about the everyday experiences of the people who inhabit our spaces, so of course designing for Tia was tremendously personal for me (and my team of amazing women). Unfortunately we’re all too familiar with the kind of dreary experience that women’s health experiences often turn out to be. I gave birth twice in the past two years, which means LOTS of doctors visits--and while I’ve had amazing doctors, I’ve always received care in uninspiring, grey spaces. And everyone at ALA has had similar experiences. So designing Tia was almost a selfish exercise -- we wanted to design the experience we would want for ourselves."}],"markDefs":[],"style":"normal"},{"_key":"ff58e1c04ee0","_type":"block","children":[{"_key":"78c57d39b518","_type":"span","marks":["strong"],"text":"Let’s talk about the newest Tia clinic - Tia, LA - what was your big picture goal for the space?"}],"markDefs":[],"style":"h4"},{"_key":"f44fdf3a6be0","_type":"block","children":[{"_key":"4d53eb295f58","_type":"span","marks":[],"text":"While we’ve got a number of exciting projects in development with Tia, LA is particularly exciting for us. We see the LA clinic as a community hub for women’s health and the Silver Lake location couldn’t be a better fit. The LA space is also a dream from a design perspective because it has a beautiful back patio that looks over the Hollywood Hills. We knew outdoor space would be especially important to Tia’s community in the time of COVID, so we really leveraged it as an extension of the space for members and Tia’s staff."}],"markDefs":[],"style":"normal"},{"_key":"f13e05809193","_type":"block","children":[{"_key":"a0189bc716ff","_type":"span","marks":["strong"],"text":"What is your favorite design/architecture moment within the space?"}],"markDefs":[],"style":"h4"},{"_key":"f69fff0a7528","_type":"block","children":[{"_key":"ba2885302e19","_type":"span","marks":[],"text":"The view when arriving at the front desk is pretty epic… You’re blanketed with daylight from the skylights above and can peer down the arched corridor through the boldly-colored waiting area all the way to the lush garden in the back overlooking the hills -- it’s very Tia!"}],"markDefs":[],"style":"normal"},{"_key":"788c1e53c453","_type":"block","children":[{"_key":"24a41c14daeb","_type":"span","marks":["strong"],"text":"What’s something most people won’t notice, but they should?"}],"markDefs":[],"style":"h4"},{"_key":"59870829b1f7","_type":"block","children":[{"_key":"88330505a16f","_type":"span","marks":[],"text":"We made a point to designate personal space for members within the exam rooms so you’ve got a space to change, leave your belongings, and refresh after an exam that’s private and exclusively yours. We hope this blends in seamlessly with the rest of the Tia experience, but it was a space we really spent some time on. Also, in the exam rooms, we also made sure to hide as much of the clinical tools and implements as possible from view to create a calming experience."}],"markDefs":[],"style":"normal"},{"_key":"46c712512cb8","_type":"block","children":[{"_key":"9c4bc2feafb5","_type":"span","marks":["strong"],"text":"What do you hope people feel when they are able to spend time with us?"}],"markDefs":[],"style":"h4"},{"_key":"ff8dd588b3ee","_type":"block","children":[{"_key":"6bc873073a40","_type":"span","marks":[],"text":"Calm, comfortable, taken care of, and inspired."}],"markDefs":[],"style":"normal"},{"_key":"38ee626cb7b4","_type":"block","children":[{"_key":"c684579fcd47","_type":"span","marks":["strong"],"text":"One thing, we’d love to learn a little more about is biophilic design and how you worked those principles into our space?"}],"markDefs":[],"style":"h4"},{"_key":"001408813821","_type":"block","children":[{"_key":"725e30fb040a","_type":"span","marks":[],"text":"When people hear the term ‘biophilic design,’ they often think of lush plants, green walls, hanging planters, etc. While we love how greenery feels and makes a space come alive, our team prefers taking a deeper dive into how we can incorporate "},{"_key":"379e2530556f","_type":"span","marks":["3dba5f0ddd29"],"text":"biophilic design"},{"_key":"5dcd5a243539","_type":"span","marks":[],"text":" beyond just adding plants. 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needs of our physical spaces have changed - our clinics first and foremost need to be safe for both our patients and our providers. But we aren't willing to sacrifice our 'special sauce,' moments of delight that energize our clinics and put the soul back in medicine. With #TheMakingOf our second clinic in L.A., the challenge was to find the just-right balance of high-function and form.\n\nWant to check out Tia's spaces? "},{"_key":"f67b4ab38260","_type":"span","marks":["f54acab31324"],"text":"Join Now"}],"markDefs":[{"_key":"f54acab31324","_type":"internalLink","linkType":"text","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}],"style":"large"},{"_key":"9b1b2e4ecdc9","_type":"sectionHeader","title":"The Set Up: how we got here "},{"_key":"34b087c3886a","_type":"block","children":[{"_key":"4c7ff583ff7e","_type":"span","marks":[],"text":"Pre-Covid, 100% of everything we did at Tia took place in our physical clinics, from exams to events. Then the world changed, and we did too. The rise of virtual care made us question the future of our IRL clinics…spoiler alert, we think physical spaces are still key to care. Saying no to virtual-only meant figuring out how to heal our physical spaces by asking:"}],"markDefs":[],"style":"normal"},{"_key":"b6e7ce5427f0","_type":"block","children":[{"_key":"082f6cf77c35","_type":"span","marks":["strong"],"text":"How does a "},{"_key":"7a9afc421ce1","_type":"span","marks":["strong","61a77680ca27"],"text":"waiting room work with social distancing"},{"_key":"3e7a07466a4f","_type":"span","marks":["strong"],"text":"? 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"}],"level":1,"listItem":"bullet","markDefs":[{"_key":"d19443738f47","_type":"annotation","text":[{"_key":"a9648216eb86","_type":"block","children":[{"_key":"a608416da8cb","_type":"span","marks":[],"text":"Yes, doctors and nurses deserve human-centric design, too!"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"8b90dd65ab99","_type":"block","children":[{"_key":"1d284e2531cd0","_type":"span","marks":["strong"],"text":"How do we incorporate your feedback into everything we do..."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"1e6f99e612c1","_type":"editorialImageCarousel","items":[{"_key":"4e8e64af92a3","_type":"editorialImageAndText","containerSize":"container--s","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-3b874ca557fa7ca2775873aaa0ffa9a32295e23b-7200x4008-png","_type":"reference"}}}}]},{"_key":"dc4311a09f0e","_type":"sectionHeader","title":"Meet the Makers: the people behind our process, who help us make progress"},{"_key":"8079649be0c5","_type":"editorialImageCarousel","items":[{"_key":"76feca7f7544","_type":"editorialImageAndText","containerSize":"container--s","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2769443814514490ca864853faf9e77dfa01b0df-7200x4008-png","_type":"reference"}}}}],"spacing":"pys"},{"_key":"3fdc594a6018","_type":"block","children":[{"_key":"37c414886f51","_type":"span","marks":["strong"],"text":"\"Healing to me means working towards getting back to the space and place where I feel inspired, strong, and energized. It’s not only a physical process, but a mental and emotional one as well.\" -"},{"_key":"4852d493c129","_type":"span","marks":["90724425cd19","strong"],"text":"Alda Ly"},{"_key":"aae4d493ee81","_type":"span","marks":["strong"],"text":" "}],"markDefs":[{"_key":"90724425cd19","_type":"annotation","text":[{"_key":"e7fa53e75f8d","_type":"block","children":[{"_key":"61b26425b249","_type":"span","marks":[],"text":"Read our full interview with Alda "},{"_key":"5da19f7f1713","_type":"span","marks":["1b159d3c5f71"],"text":"here"},{"_key":"83d4e81f8923","_type":"span","marks":[],"text":"!"}],"markDefs":[{"_key":"1b159d3c5f71","_type":"annotationLink","reference":{"_ref":"3e3e1823-339b-44c3-b473-90d323aa1df0","_type":"reference"}}],"style":"normal"}]}],"style":"large"},{"_key":"16c70c4f0ac6","_type":"sectionHeader","title":"Design By the Numbers"},{"_key":"035be6aae5ec","_type":"block","children":[{"_key":"11db172b4259","_type":"span","marks":[],"text":"Our design process starts by asking questions - a lot of them. From there we look to you and our team of amazing architects and designers to help shape our process and progress. While it’s hard to keep track of all the decisions (and Slack messages) that go into a single space, we thought we’d show you a few of the numbers that stood out in Tia, LA."}],"markDefs":[],"style":"normal"},{"_key":"34f726d5b702","_type":"editorialImageCarousel","items":[{"_key":"ed72050c3d91","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-4ea4cd96ab63f5e1007c34fbbae0a7ad2bf3a0d5-7200x4008-png","_type":"reference"}}},"text":[{"_key":"b3edae60d37b","_type":"block","children":[{"_key":"a23157cd8176","_type":"span","marks":[],"text":"\"Co-creation was HUGE part of building the NY clinic. We asked our community so many questions from “where do you put your underwear” (hint: they had no idea where to put it) to how do you want your provider to engage with you during your appointment.\" - "},{"_key":"bd53b5f8b019","_type":"span","marks":["strong"],"text":"Allie Ball, Head of Design"}],"markDefs":[],"style":"normal"}]},{"_key":"c128e4ca5e6e","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e829e9dab338eca5ccc1903460d35d339f95c28a-7200x4008-png","_type":"reference"}}}},{"_key":"648c6eec7805","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-df7585de2a7ec7800797b1e1cf74eb86e34e376b-7200x4008-png","_type":"reference"}}}}]},{"_key":"8970afb419dc","_type":"sectionHeader","title":"The Making Of: our in-clinic mural "},{"_key":"e9454978bd43","_type":"block","children":[{"_key":"c3dca1a23407","_type":"span","marks":[],"text":"A picture says a thousand words, and for us a simple, “hi” isn’t enough. Take our NYC space where you’re greeted by: the wonderfully bold, Alexa Proba. Now, that we’ve moved to LA, we’ve created a mural that will sit behind our front desk and greet you each time you’re in our clinic. Here’s how we made it together:"}],"markDefs":[],"style":"normal"},{"_key":"247b142a0c1d","_type":"editorialImageCarousel","items":[{"_key":"308f70af8246","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-f0ccbe56ec8146c952bdbe48c037467dcb9b5b3e-7200x4008-png","_type":"reference"}}}},{"_key":"70072e48d1eb","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-564ebc3c9093a1b190916871e5d132d3729f626e-7200x4008-png","_type":"reference"}}},"text":[{"_key":"7c58ba4f2e75","_type":"block","children":[{"_key":"ca6bf4ac451a","_type":"span","marks":[],"text":"In NYC we developed a program that treats our walls like gallery space for artists, where they are free to hang their work, host an opening, and we invited our community to join. We’ve worked with "},{"_key":"29e991968fe0","_type":"span","marks":["cfbf5a117037"],"text":"Marliegh Culver "},{"_key":"a4f5a1a617a4","_type":"span","marks":[],"text":"and "},{"_key":"acff0fa3060b","_type":"span","marks":["e803c750cc3e"],"text":"Simone Noronha"},{"_key":"bd75fe761772","_type":"span","marks":[],"text":", and are excited to bring in more work and creativity over the next year. But we need your help!"}],"markDefs":[{"_key":"cfbf5a117037","_type":"externalLink","url":"https://www.instagram.com/marleighculver/?hl=en"},{"_key":"e803c750cc3e","_type":"externalLink","url":"https://www.instagram.com/simonenoronha/?hl=en"}],"style":"normal"}]},{"_key":"315d4c73ca63","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2f872f256c5d51a83bf994277ae2201d7e65003b-7200x4008-png","_type":"reference"}}}},{"_key":"dd8062e86855","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-7787d441eebdff3f048e20ab155ee228bd9a17a4-7200x4008-png","_type":"reference"}}}},{"_key":"ce94573260d1","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-25e632c0ff3c4f11cc9d96ad252ade1d236dec38-7200x4008-png","_type":"reference"}}},"text":[{"_key":"5f7247b45208","_type":"block","children":[{"_key":"18746e3e2c3d","_type":"span","marks":["strong"],"text":"Option 1: The Soother"},{"_key":"92f3d044a7dd","_type":"span","marks":[],"text":"\nMinimal and calm, The Soother creates a gentle relaxing vibe — very L.A.!"}],"markDefs":[],"style":"normal"},{"_key":"34f5f0c92426","_type":"block","children":[{"_key":"efcff981b2df","_type":"span","marks":["strong"],"text":"Option 2: The Energizer"},{"_key":"28fc805b3254","_type":"span","marks":[],"text":"\nBold and bright, The Energizer is the life of our waiting room party — perfect for 8AM appointments."}],"markDefs":[],"style":"normal"},{"_key":"fcd058fd1755","_type":"block","children":[{"_key":"aa72fe67af0d","_type":"span","marks":["strong"],"text":"Option 3: The Wild Child"},{"_key":"4878ca3fbd03","_type":"span","marks":[],"text":"\nCooly collaged, The Wild Child is the most hand-done and will inspire you with its brightest side."}],"markDefs":[],"style":"normal"}]}]},{"_key":"b452305410f6","_type":"sectionHeader","title":"Breakout Session: how can plants help us get and stay well?"},{"_key":"aa517249c703","_type":"block","children":[{"_key":"7ebd093f6990","_type":"span","marks":[],"text":"We love how greenery feels and makes a space come alive. But with our newest clinic in LA, we went beyond picking out plants, and dove deep into the principles of "},{"_key":"0e31d5b14a56","_type":"span","marks":["5909bdf26aea"],"text":"biophilic design"},{"_key":"943cef1602a8","_type":"span","marks":[],"text":". Take a look at our process and discover how you can incorporate the principles of biophilic design into your own space:"}],"markDefs":[{"_key":"5909bdf26aea","_type":"annotation","text":[{"_key":"1f210fbba894","_type":"block","children":[{"_key":"a0cce6926f92","_type":"span","marks":[],"text":"Biophilic design considers how humans connect with nature in physical spaces. More than pure aesthetics, it offers proven health benefits like stress reduction and improved cognitive functioning."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"eba9b0a4df36","_type":"editorialImageCarousel","items":[{"_key":"1e30b4311ff6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-a69dbf952ec0f9f429d95c947205c8d07de4ba9d-7200x4008-png","_type":"reference"}}}},{"_key":"5c916adeeb0e","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-f0990705e50612a1dbf703ba0dd85f6d5ab21cfa-7200x4008-png","_type":"reference"}}}},{"_key":"76453f62bb9d","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-26854a018c1ac67d386f58e176563c0df593ec3a-7200x4008-png","_type":"reference"}}}}]},{"_key":"87ead40c69ef","_type":"block","children":[{"_key":"0bed55fd9898","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"e2ca435a6774","_type":"cta","backgroundColor":"bcb","text":[{"_key":"16c4e82cec86","_type":"block","children":[{"_key":"16c4e82cec860","_type":"span","marks":[],"text":"Ready to check out our clinic spaces?"}],"markDefs":[],"style":"h2"},{"_key":"5153ed8d2705","_type":"buttonBlock","items":[{"_key":"0afa7be2618f","_type":"singleButton","linkCta":"Join Now","linkType":"button","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}]},{"_key":"226f800462cc","_type":"block","children":[{"_key":"226f800462cc0","_type":"span","marks":[],"text":"Already a member? 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A deep listener with a highly intentional process, Alda tells us about her #TheMakingOf the newest Tia clinic in Silver Lake. "}],"markDefs":[{"_key":"d06f8c307edc","_type":"externalLink","linkType":"text","url":"https://www.alda-ly.com/"}],"style":"large"},{"_key":"a62eeca66b30","_type":"block","children":[{"_key":"966b65200dcc","_type":"span","marks":["strong"],"text":"To be painfully obvious, it’s been a tough year for everyone and while we’re not out of the woods, we’d love to know what healing means to you? How do you define it?"}],"markDefs":[],"style":"h4"},{"_key":"f9d0500e2fcc","_type":"block","children":[{"_key":"d0fa8a83b5c70","_type":"span","marks":[],"text":"Healing to me means working towards getting back to the space and place where I feel inspired, strong, and energized. It’s not only a physical process, but a mental and "},{"_key":"6a4383e55612","_type":"span","marks":["fbcbbf1c59de"],"text":"emotional one as well"},{"_key":"8ff046216792","_type":"span","marks":[],"text":". During the pandemic, it’s been hard to feel accomplished or even motivated with all of the extra responsibilities at home and work, and having my home/work worlds colliding. What helps me heal is a combination of exercise, cooking, therapy, and being creative."}],"markDefs":[{"_key":"fbcbbf1c59de","_type":"annotation","text":[{"_key":"930ec769278b","_type":"block","children":[{"_key":"e8fc36f74565","_type":"span","marks":[],"text":"In our world whole-person healthcare is the concept that we treat the person not just the patient."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"8ca3a151d4a1","_type":"block","children":[{"_key":"b40d09553f38","_type":"span","marks":["strong"],"text":"How does design play a role in healing and find optimal health on our terms?"}],"markDefs":[],"style":"h4"},{"_key":"23e5eb4d59b0","_type":"block","children":[{"_key":"3f615682b806","_type":"span","marks":[],"text":"Health and healing is as much about the mind as it is about the body, and design influences our minds, our moods and our feelings tremendously, whether or not we’re consciously thinking about it. I’m a big believer in healing through Biophilic Design in particular -- that nature, and in turn the patterns, sounds, light, smells that remind us of nature, "},{"_key":"d084cd378cbe","_type":"span","marks":["594d958857be"],"text":"heal and re-charge us"},{"_key":"a869589d655e","_type":"span","marks":[],"text":". "}],"markDefs":[{"_key":"594d958857be","_type":"annotation","text":[{"_key":"9daca6901ff8","_type":"block","children":[{"_key":"2c7ea551852c","_type":"span","marks":[],"text":"Taking a walk in a forest is amazing for the soul. It turns out that, even if you can’t do that, just inspiring similar feelings while indoors is also healthy."}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"c44016c10f15","_type":"editorialImageCarousel","items":[{"_key":"5d94891a39fd","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-fce28f3cc58c4212473e086b24bc97e980f713fe-7200x4008-png","_type":"reference"}}}}]},{"_key":"cc6c82b3ae7a","_type":"block","children":[{"_key":"d4df870dd2b5","_type":"span","marks":["strong"],"text":"How does being a woman (patient and mamma) shape your approach to design and your work with Tia?"}],"markDefs":[],"style":"h4"},{"_key":"9716e6ca8f48","_type":"block","children":[{"_key":"7e80b6556140","_type":"span","marks":[],"text":"At ALA, we always start our work thinking about the everyday experiences of the people who inhabit our spaces, so of course designing for Tia was tremendously personal for me (and my team of amazing women). Unfortunately we’re all too familiar with the kind of dreary experience that women’s health experiences often turn out to be. I gave birth twice in the past two years, which means LOTS of doctors visits--and while I’ve had amazing doctors, I’ve always received care in uninspiring, grey spaces. And everyone at ALA has had similar experiences. So designing Tia was almost a selfish exercise -- we wanted to design the experience we would want for ourselves."}],"markDefs":[],"style":"normal"},{"_key":"ff58e1c04ee0","_type":"block","children":[{"_key":"78c57d39b518","_type":"span","marks":["strong"],"text":"Let’s talk about the newest Tia clinic - Tia, LA - what was your big picture goal for the space?"}],"markDefs":[],"style":"h4"},{"_key":"f44fdf3a6be0","_type":"block","children":[{"_key":"4d53eb295f58","_type":"span","marks":[],"text":"While we’ve got a number of exciting projects in development with Tia, LA is particularly exciting for us. We see the LA clinic as a community hub for women’s health and the Silver Lake location couldn’t be a better fit. The LA space is also a dream from a design perspective because it has a beautiful back patio that looks over the Hollywood Hills. We knew outdoor space would be especially important to Tia’s community in the time of COVID, so we really leveraged it as an extension of the space for members and Tia’s staff."}],"markDefs":[],"style":"normal"},{"_key":"f13e05809193","_type":"block","children":[{"_key":"a0189bc716ff","_type":"span","marks":["strong"],"text":"What is your favorite design/architecture moment within the space?"}],"markDefs":[],"style":"h4"},{"_key":"f69fff0a7528","_type":"block","children":[{"_key":"ba2885302e19","_type":"span","marks":[],"text":"The view when arriving at the front desk is pretty epic… You’re blanketed with daylight from the skylights above and can peer down the arched corridor through the boldly-colored waiting area all the way to the lush garden in the back overlooking the hills -- it’s very Tia!"}],"markDefs":[],"style":"normal"},{"_key":"788c1e53c453","_type":"block","children":[{"_key":"24a41c14daeb","_type":"span","marks":["strong"],"text":"What’s something most people won’t notice, but they should?"}],"markDefs":[],"style":"h4"},{"_key":"59870829b1f7","_type":"block","children":[{"_key":"88330505a16f","_type":"span","marks":[],"text":"We made a point to designate personal space for members within the exam rooms so you’ve got a space to change, leave your belongings, and refresh after an exam that’s private and exclusively yours. We hope this blends in seamlessly with the rest of the Tia experience, but it was a space we really spent some time on. Also, in the exam rooms, we also made sure to hide as much of the clinical tools and implements as possible from view to create a calming experience."}],"markDefs":[],"style":"normal"},{"_key":"46c712512cb8","_type":"block","children":[{"_key":"9c4bc2feafb5","_type":"span","marks":["strong"],"text":"What do you hope people feel when they are able to spend time with us?"}],"markDefs":[],"style":"h4"},{"_key":"ff8dd588b3ee","_type":"block","children":[{"_key":"6bc873073a40","_type":"span","marks":[],"text":"Calm, comfortable, taken care of, and inspired."}],"markDefs":[],"style":"normal"},{"_key":"38ee626cb7b4","_type":"block","children":[{"_key":"c684579fcd47","_type":"span","marks":["strong"],"text":"One thing, we’d love to learn a little more about is biophilic design and how you worked those principles into our space?"}],"markDefs":[],"style":"h4"},{"_key":"001408813821","_type":"block","children":[{"_key":"725e30fb040a","_type":"span","marks":[],"text":"When people hear the term ‘biophilic design,’ they often think of lush plants, green walls, hanging planters, etc. While we love how greenery feels and makes a space come alive, our team prefers taking a deeper dive into how we can incorporate "},{"_key":"379e2530556f","_type":"span","marks":["3dba5f0ddd29"],"text":"biophilic design"},{"_key":"5dcd5a243539","_type":"span","marks":[],"text":" beyond just adding plants. "}],"markDefs":[{"_key":"3dba5f0ddd29","_type":"annotation","text":[{"_key":"ec5a2016f5e8","_type":"block","children":[{"_key":"0e110fdca392","_type":"span","marks":[],"text":"Biophilic design considers how humans connect with nature in physical spaces. It has proven health benefits like stress reduction and improved cognitive function!"}],"markDefs":[],"style":"normal"},{"_key":"a970bb37cfc2","_type":"block","children":[{"_key":"67a6cab7d7a50","_type":"span","marks":[],"text":"\n"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"f3673b6daf13","_type":"editorialImageCarousel","items":[{"_key":"71f763782505","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-1e90068bdff08719f84036287e341b8ebea2cb5a-7200x4008-png","_type":"reference"}}}}]},{"_key":"73966f244c19","_type":"block","children":[{"_key":"b5b24ab75533","_type":"span","marks":[],"text":"Referencing a lot a really great research and guidelines by Terrapin Bright Green, some examples of how we incorporated biophilic design elements include using "},{"_key":"6e49c84eef70","_type":"span","marks":["69820f35fe0e"],"text":"dynamic and diffused light"},{"_key":"01f4f5fa3759","_type":"span","marks":[],"text":", visual connection with nature, and calming views."}],"markDefs":[{"_key":"69820f35fe0e","_type":"annotation","text":[{"_key":"616716f5ca41","_type":"block","children":[{"_key":"e18b3c41167f","_type":"span","marks":[],"text":"Light and shadow that change throughout the day from skylights"}],"markDefs":[],"style":"normal"}]}],"style":"normal"},{"_key":"f82e0df656b6","_type":"editorialImageCarousel","items":[{"_key":"71f763782505","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-efd401b9611187df5ebe2911ee03e6f47e5e82cc-7200x4008-png","_type":"reference"}}}}]},{"_key":"ecd31d2496da","_type":"block","children":[{"_key":"4d28f9071e92","_type":"span","marks":["strong"],"text":"How can we mimic the same lush plant-filled vibe in our own spaces?"}],"markDefs":[],"style":"h4"},{"_key":"882b276a50fe","_type":"block","children":[{"_key":"af7915520c0b","_type":"span","marks":[],"text":"There are very easy and inexpensive ways to bring biophilic design to your own spaces. Of course, use live plants if you can! Bring in the scents and sounds of nature with a diffuser, opening windows when possible in order to feel a breeze or see your curtains gently moving, using natural materials or materials with naturally-occurring complex patterns, and incorporating soft curves in furniture and artwork."}],"markDefs":[],"style":"normal"},{"_key":"c1a550f22ad7","_type":"editorialImageCarousel","items":[{"_key":"f36df88592a6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-56302d6ac491cdd1db0759e9f79bd4f723932bc7-7200x4008-png","_type":"reference"}}}}]},{"_key":"4e02e642b98a","_type":"block","children":[{"_key":"d1434f164093","_type":"span","marks":["strong"],"text":"Join #TheMakingOf in real time, with live brainstorms, polls and more ways to co-create with us on "},{"_key":"a34225d7b309","_type":"span","marks":["strong","3145a2d0c60b"],"text":"Instagram"},{"_key":"6d630afb03c2","_type":"span","marks":["strong"],"text":". 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Tia is now available in Los Angeles and coming to more cities in 2021. With virtual and in-person legs, Tia makes healthcare more convenient, collaborative and connected. And by making Tia available to women beyond New York City, we’re one step closer to making “the Tia Way,” the new standard of care for women everywhere."}],"markDefs":[],"style":"large"},{"_key":"f3f3831a8895","_type":"sectionHeader","title":"The perils of expansion: where, when, and how to scale!"},{"_key":"f11cfa5ce1d6","_type":"block","children":[{"_key":"28790e1ba893","_type":"span","marks":[],"text":"We started Tia with a grand vision to architect a fundamentally new and distinctly female model of care for the modern healthcare system. When we say “new model of care,” we mean reimagining everything (I mean everything) end-to-end — from the types of providers that work in a women’s health clinic, to the look, feel, and function of a doctor’s office, to the technology we use to connect patients and providers, to the questions we ask on our health record, to the gowns, the socks — and yes, even the temperature! Throughout Tia’s history, no detail has been too small in the making of the very first modern medical home for women"},{"_key":"196d30f084ee","_type":"span","marks":["strong"],"text":"."}],"markDefs":[],"style":"normal"},{"_key":"ba7fd8b31b75","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-ad1d29de0ac80222745a024f8f1c1403f299fa33-1379x730-png","_type":"reference"}}}},{"_key":"5a7c93a963d1","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-4957c7bcd41804da574cef048b5a9c8adf9e24f2-1379x730-png","_type":"reference"}}}},{"_key":"a73673670c86","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-0d1e747bf75444e37ef7140f139fcda4e6fe8014-1379x730-png","_type":"reference"}}}}]},{"_key":"80b816e305c3","_type":"block","children":[{"_key":"d8056c2317990","_type":"span","marks":[],"text":"We were well on our way to bringing the Tia Way to more women when Covid-19 hit. First and foremost, we oriented our attention to the crisis in New York City. We temporarily closed our physical doors and went 100% virtual, serving as the first line of response for Covid mayhem to keep women out of NYC’s inundated ERs. And, we rolled out additional support including mental healthcare and "},{"_key":"4bc4851dbb7b","_type":"span","marks":["b76b64872bf1"],"text":"guides"},{"_key":"3f366a8cfcfe","_type":"span","marks":[],"text":" to navigating insurance coverage amidst changes to employment. The first three months of Covid were a stark reminder that Tia’s role as a healthcare provider was not limited to the traditional practice of medicine alone."}],"markDefs":[{"_key":"b76b64872bf1","_type":"internalLink","linkType":"text","reference":{"_ref":"825e42cf-8486-4b66-b605-2ac8f8778797","_type":"reference"}}],"style":"normal"},{"_key":"2fd46a27a66d","_type":"sectionHeader","title":"Despite the stressors inherent to the crisis, there were moments of light."},{"_key":"acbc714f37ab","_type":"block","children":[{"_key":"4190bf1e2162","_type":"span","marks":[],"text":"We learned that women wanted — and trusted — Tia to be their therapist and saw mental health as integral to, not separate from, their physical healthcare."}],"markDefs":[],"style":"normal"},{"_key":"aee6da5311f4","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e36d09edf7af6d322f3cb0fe0d5e2a34cf71e0d8-1379x544-png","_type":"reference"}}}}]},{"_key":"9b36c45cce9d","_type":"block","children":[{"_key":"aa07a801b6060","_type":"span","marks":[],"text":"We learned that virtual care does not have to be a lesser-than version of in-person care."}],"markDefs":[],"style":"normal"},{"_key":"c6c8dd2ed09a","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-7fdc6ab6c049b4d9bb6cad8bcd49e287ae00aa2e-1379x544-png","_type":"reference"}}}}]},{"_key":"9a548174b23c","_type":"block","children":[{"_key":"fbcf4fc138e5","_type":"span","marks":[],"text":"We learned that Tia’s role as an information provider — a translational bridge between science and the layperson — was foundational at a time of rampant misinformation and confusion."}],"markDefs":[],"style":"normal"},{"_key":"10470d2fa9e5","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2f1ad37644bdaa4275d93fc4ef00531747887510-1379x544-png","_type":"reference"}}}}]},{"_key":"9d8554084b60","_type":"block","children":[{"_key":"07a1a4ed8c55","_type":"span","marks":[],"text":"Nine months into the most harrowing global pandemic of our lifetimes, Tia has never been stronger. We’ve made some hard decisions on what to do, and more importantly, what not to do — all while staying true to our north star — positioning us for thoughtful, intentional scale."}],"markDefs":[],"style":"normal"},{"_key":"67870a8d4c5e","_type":"sectionHeader","title":"So, why LA? What Angelenos can expect from Tia."},{"_key":"dc64a26cd429","_type":"block","children":[{"_key":"21e7908eb4b2","_type":"span","marks":[],"text":"We know that women around the country want Tia. And we have big plans to bring Tia Care to you! Choosing where to expand first was a tough call — so is scaling thoughtfully and at the appropriate velocity. With the launch of Tia in Los Angeles and more cities soon, we commit to being "},{"_key":"9e7c465d0da1","_type":"span","marks":["em"],"text":"forever the same, and always new "},{"_key":"97218db1236b","_type":"span","marks":[],"text":"— while never losing sight of those details that make the Tia Way one-of-a-kind. That means:\n"}],"markDefs":[],"style":"normal"},{"_key":"c388d256aa43","_type":"block","children":[{"_key":"3e3240552802","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"eb70f062695a","_type":"block","children":[{"_key":"438dbe349e3c","_type":"span","marks":[],"text":"1. Virtual-first, not virtual-only"}],"markDefs":[],"style":"h2"},{"_key":"f5c50204b271","_type":"block","children":[{"_key":"da3377e570dd","_type":"span","marks":[],"text":"We’ve been wowed by the ways in which the events of 2020 have enabled us to deliver more care on the Internet than ever before — all while improving, not compromising, quality. While we do not attempt to do Pap tests over Zoom (we promise!), we have cracked how to make healthcare"},{"_key":"777c1e18bb391","_type":"span","marks":["em"],"text":" even more"},{"_key":"777c1e18bb392","_type":"span","marks":[],"text":" convenient, accessible, and personalized than before by delivering care virtually "},{"_key":"777c1e18bb393","_type":"span","marks":["em"],"text":"and in-person"},{"_key":"777c1e18bb394","_type":"span","marks":[],"text":" when you need it."}],"markDefs":[],"style":"normal"},{"_key":"ed92b896c015","_type":"block","children":[{"_key":"6a1381a10fdf0","_type":"span","marks":[],"text":"Yes, we can prescribe birth control or treat a UTI virtually; but we can also diagnose or manage chronic conditions virtually, such as PCOS, endometriosis, or migraines. And most important to us, we can deliver more preventive health virtually than we ever could have imagined — and continue your care journey in person for physical exams, bloodwork, and ultrasounds when needed."}],"markDefs":[],"style":"normal"},{"_key":"465377a9f3c7","_type":"block","children":[{"_key":"efebc1d7664b","_type":"span","marks":["strong"],"text":"What this means for women in LA: You can get virtual Tia care today, and in-person Tia Care in early 2021!"}],"markDefs":[],"style":"large"},{"_key":"4a4e4fc244a5","_type":"block","children":[{"_key":"f8745ed1cfad0","_type":"span","marks":[],"text":"Become a Tia member and get virtual primary care, mental health, and gynecology, starting today. And in early 2021, continue your care journey with Tia in person — for pelvic exams, ultrasounds, acupuncture, the works — at our first LA location in Silver Lake. And if you need in-person care in the meantime, we’ll connect you with a Tia-vetted provider near you."}],"markDefs":[],"style":"normal"},{"_key":"83226a31654d","_type":"cta","text":[{"_key":"16c4e82cec86","_type":"block","children":[{"_key":"6118ee38fe09","_type":"span","marks":[],"text":"Finally, get virtual & in-person women's health that connect!"}],"markDefs":[],"style":"h4"},{"_key":"5153ed8d2705","_type":"buttonBlock","items":[{"_key":"0afa7be2618f","_type":"singleButton","linkCta":"Join Tia ","linkType":"join","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}]}]},{"_key":"82fdf8389345","_type":"block","children":[{"_key":"f165b68827b8","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"f574f18b2068","_type":"block","children":[{"_key":"510b519b15ac","_type":"span","marks":[],"text":"2. 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The problem is, the majority of these wellness-oriented practitioners come at a steep out-of-pocket price and more often than not, do not connect with, or even conflict with a woman's core primary care — leaving patients frustrated and confused on what advice to take."}],"markDefs":[{"_key":"f9438a5b06ae","_type":"externalLink","linkType":"text","url":"https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5359242/"}],"style":"normal"},{"_key":"66510138884c","_type":"block","children":[{"_key":"9eb278b5fbd70","_type":"span","marks":[],"text":"At Tia, we practice both "},{"_key":"e876e848d8db1","_type":"span","marks":["em"],"text":"integrated"},{"_key":"e876e848d8db2","_type":"span","marks":[],"text":" and "},{"_key":"e876e848d8db3","_type":"span","marks":["em"],"text":"integrative"},{"_key":"e876e848d8db4","_type":"span","marks":[],"text":" medicine. 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And primary care is close behind; the "},{"_key":"9287dc9cc745","_type":"span","marks":["1c2c9b96e9eb"],"text":"average wait time"},{"_key":"a49e9729f644","_type":"span","marks":[],"text":" to see a Primary Care Provider in Los Angeles is 42 days."}],"markDefs":[{"_key":"1c2c9b96e9eb","_type":"externalLink","linkType":"text","url":"https://www.merritthawkins.com/uploadedFiles/MerrittHawkins/Content/Pdf/mha2017waittimesurveyPDF.pdf"},{"_key":"02ff78476dda","_type":"externalLink","linkType":"text","url":"https://www.doximity.com/press_releases/new_study_reveals_growing_threat_of_obgyn_shortages"}],"style":"normal"},{"_key":"9447b58320a5","_type":"block","children":[{"_key":"67b28a8bccc10","_type":"span","marks":[],"text":"At Tia, affordability and accessibility are table stakes. That means accepting as many insurance plans as we can to reduce your cost of care, which is not the norm for integrative care providers. And, ensuring you can get healthcare on "},{"_key":"67b28a8bccc11","_type":"span","marks":["em"],"text":"your schedule"},{"_key":"67b28a8bccc12","_type":"span","marks":[],"text":" — same day, early AM, and evenings."}],"markDefs":[],"style":"normal"},{"_key":"9cdde793ab75","_type":"block","children":[{"_key":"c360ab05f9d3","_type":"span","marks":["strong"],"text":"What this means for women in LA:  Put your insurance to work for care at Tia!"}],"markDefs":[],"style":"large"},{"_key":"d8ca3865dac3","_type":"block","children":[{"_key":"e3cf0b62d2a6","_type":"span","marks":[],"text":"Once a member, you can use your insurance for primary care and gynecology services (and when we open our in-person location, acupuncture too!). As of today, we accept some plans from Aetna, Cigna, United, Anthem BCBS, Blue Shield of California, and are working to take more insurance plans soon. "}],"markDefs":[],"style":"normal"},{"_key":"c74082cd6335","_type":"block","children":[{"_key":"1275606001f5","_type":"span","marks":[],"text":"4. High-quality providers with the distinctly Tia sparkle"}],"markDefs":[],"style":"h2"},{"_key":"ff046b822117","_type":"block","children":[{"_key":"b6dbf2a1bcf90","_type":"span","marks":[],"text":"While we’re all about technology improving healthcare, we’ve recognized since day one that technology alone cannot fix healthcare. Good healthcare is about people — specifically, top-notch providers and care teams that yes, practice great medicine, but also make you feel seen, heard, and cared for in outsized ways."}],"markDefs":[],"style":"normal"},{"_key":"a6512c4278eb","_type":"block","children":[{"_key":"ca50a2e537de0","_type":"span","marks":[],"text":"To achieve this, we’ve invested heavily in building our own Care Team from scratch. This is intentional and means slower scale — a tradeoff we’re okay with, in service of quality. In practical terms, that means that everyone you interact with on the Tia platform from your Care Coordinator to an OB/GYN is employed, vetted, and trained by Tia. Unlike most virtual care offerings, we are not a network or a portal to random doctors via Zoom."}],"markDefs":[],"style":"normal"},{"_key":"787889939ba3","_type":"block","children":[{"_key":"e159e6279535","_type":"span","marks":["strong"],"text":"What this means for women in LA: Get high-quality care from Tia-vetted providers you trust."}],"markDefs":[],"style":"large"},{"_key":"68962a967d26","_type":"block","children":[{"_key":"580f4f09c616","_type":"span","marks":[],"text":"As a Tia member, you get more than a doctor; you get a highly-vetted integrative Care Team who works together — not against each other! — to manage your whole health virtually and in person. You can be confident in the quality, the information sharing (no need to repeat yourself!), and “baton passes” that make your healthcare, whether digital or physical, smooth and seamless."}],"markDefs":[],"style":"normal"},{"_key":"cd1cfef75144","_type":"cta","text":[{"_key":"16c4e82cec86","_type":"block","children":[{"_key":"d6d864580df1","_type":"span","marks":[],"text":"We believe in collaborative, relationship-based care."}],"markDefs":[],"style":"h4"},{"_key":"47af4cd1aa30","_type":"buttonBlock","items":[{"_key":"0afa7be2618f","_type":"singleButton","linkCta":"Meet the LA Care Team","linkType":"button","reference":{"_ref":"e377a479-e152-4105-bfd8-cd8af403f8d8","_type":"reference"}}]}]},{"_key":"a6dc6f2e3be5","_type":"sectionHeader","title":"What’s next?!"},{"_key":"c14faeaa62cf","_type":"block","children":[{"_key":"06ff20d73f2d","_type":"span","marks":[],"text":"In typical Tia style, we will continue to look to you, our community, to inform where we go next, and how to improve our products and services. You, the women "},{"_key":"b2a581956aac","_type":"span","marks":["1c163a5181b7"],"text":"who cast their votes"},{"_key":"fa5d5b629d93","_type":"span","marks":[],"text":" for Tia Clinics near them, track their cycle, health & wellness in our app, read & share our educational content, and send us their wants, needs & dreams are critical co-creators in shaping the future of women’s health. Our ask: continue to build and share along with us! 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We’re doing exactly that with regular drops of THE DOSE, your science-backed guide to all things Covid-19 vaccines."}],"markDefs":[],"style":"normal"},{"_key":"33720154e95a","_type":"block","children":[{"_key":"2be8cca6706b","_type":"span","marks":["em"],"text":"THE DOSE is brought to you by geneticist and evolutionary biologist, "},{"_key":"4f4af212a3d9","_type":"span","marks":["em","d1d7e2448576"],"text":"Dr. Ava Mainieri, Head of Research at Tia"},{"_key":"114954eac8c4","_type":"span","marks":["em"],"text":"."}],"markDefs":[{"_key":"d1d7e2448576","_type":"internalLink","linkType":"text","reference":{"_ref":"620445e8-cfbd-40b4-9bd3-1742868efe78","_type":"reference"}}],"style":"normal"},{"_key":"8937ef1d81ab","_type":"block","children":[{"_key":"dded23e65a35","_type":"span","marks":["strong"],"text":"So, why do I need 2 doses?"}],"markDefs":[],"style":"h3"},{"_key":"3a02045c3add","_type":"block","children":[{"_key":"5b03fca155ae","_type":"span","marks":[],"text":"Getting 2 doses of the vaccine gives your immune system more opportunities to figure out exactly how to fight future infection. This means..."}],"markDefs":[],"style":"normal"},{"_key":"99a63611080e","_type":"block","children":[{"_key":"e59f93be4e82","_type":"span","marks":[],"text":"more antibodies"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"a7d10e88c9ef","_type":"block","children":[{"_key":"6a169d554afc","_type":"span","marks":[],"text":"a robust supply of memory cells"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"a8c2367d0b3c","_type":"block","children":[{"_key":"e546a70d558b","_type":"span","marks":[],"text":"more antigens"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"0297df2fe086","_type":"block","children":[{"_key":"45cbb780c43a","_type":"span","marks":[],"text":"...leading to a faster and more effective response in the future."}],"markDefs":[],"style":"normal"},{"_key":"9c634bf7cf75","_type":"block","children":[{"_key":"57777024636c","_type":"span","marks":["strong"],"text":"Can I just get one shot instead of 2?"}],"markDefs":[],"style":"h3"},{"_key":"035289a07ad0","_type":"block","children":[{"_key":"8ec8455386f2","_type":"span","marks":[],"text":"Nope! Pfizer’s data showed a dramatic divergence in efficacy:"}],"markDefs":[],"style":"normal"},{"_key":"8088cb1094e1","_type":"editorialImageCarousel","items":[{"_key":"af6092f6578c","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-905623f30657f8d897d5704f44aab4f569234f2f-2103x1044-png","_type":"reference"}}},"text":[{"_key":"27386bf525f4","_type":"block","children":[{"_key":"01faee2d4812","_type":"span","marks":[],"text":"2 doses is pretty standard for vaccines!"}],"markDefs":[],"style":"normal"}]}]},{"_key":"546597925d22","_type":"block","children":[{"_key":"2a7b2f5ab2ea","_type":"span","marks":["strong"],"text":"What are the short-term side effects?"}],"markDefs":[],"style":"h3"},{"_key":"d825e2a9f300","_type":"block","children":[{"_key":"e5e0a2cae577","_type":"span","marks":[],"text":"A small percentage of patients who’ve received the vaccine have experienced..."}],"markDefs":[],"style":"normal"},{"_key":"01870ac34c6b","_type":"block","children":[{"_key":"f4998fa25bc1","_type":"span","marks":[],"text":"high fevers"}],"level":1,"listItem":"bullet","markDefs":[{"_key":"59d785fa0065","_type":"annotation"}],"style":"normal"},{"_key":"21b74ae8df1e","_type":"block","children":[{"_key":"8ee2cffc3145","_type":"span","marks":[],"text":"arm swelling"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"543bcab7619b","_type":"block","children":[{"_key":"a63fe56145ee","_type":"span","marks":[],"text":"joint pain"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"67f401a6c2c7","_type":"block","children":[{"_key":"aac67e08bfd6","_type":"span","marks":[],"text":"fatigue"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"4ba55b13ea4f","_type":"block","children":[{"_key":"e660b495e286","_type":"span","marks":[],"text":"These side-effects are normal. On a larger scale, when a whole country is vaccinated, millions of people will experience some, or all, of these symptoms.\n\nOther common reactions include:"}],"markDefs":[],"style":"normal"},{"_key":"185e3194cb2a","_type":"block","children":[{"_key":"e8af8a7c8ae8","_type":"span","marks":[],"text":"soreness, swelling, or redness at the injection site"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"471f203cce8d","_type":"block","children":[{"_key":"79b58340f391","_type":"span","marks":[],"text":"headache"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"62e446fbbafd","_type":"block","children":[{"_key":"f9b3825727e2","_type":"span","marks":[],"text":"nausea"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"8549ee063a23","_type":"block","children":[{"_key":"51843b128021","_type":"span","marks":[],"text":"muscle stiffness & aches"}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"199c8c1e3d0b","_type":"block","children":[{"_key":"438b81cbbf74","_type":"span","marks":[],"text":"These effects are just what happens when your body is responding to a foreign protein and building an immune response to the disease — this is a good thing!"}],"markDefs":[],"style":"normal"},{"_key":"cce93f5cb215","_type":"block","children":[{"_key":"c52d00b21d95","_type":"span","marks":[],"text":"What about allergic reactions?"}],"markDefs":[],"style":"h3"},{"_key":"7319357ed2b3","_type":"editorialImageCarousel","items":[{"_key":"af6092f6578c","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-006cf58101140edd6ac4833294667e6a16b343ef-2103x1044-png","_type":"reference"}}}}]},{"_key":"1f4eb20b8d1b","_type":"block","children":[{"_key":"06d81ee8ba4b","_type":"span","marks":[],"text":"Should I get the vaccine if I’ve had Covid?"}],"markDefs":[],"style":"h3"},{"_key":"d2f083df6ad0","_type":"block","children":[{"_key":"e44ae95f7a24","_type":"span","marks":[],"text":"Yes! Early data strongly suggests that the mRNA vaccines will be more protective than protections from a previous infection."}],"markDefs":[],"style":"normal"},{"_key":"f26557263c13","_type":"editorialImageCarousel","items":[{"_key":"f9190eaa4163","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e5c47ceb5c39842e84dbbd5f7204832c470509c7-2103x766-png","_type":"reference"}}}}]},{"_key":"5df85e91bd69","_type":"block","children":[{"_key":"8fbd86e6158c","_type":"span","marks":[],"text":"What are the long-term side effects?"}],"markDefs":[],"style":"h3"},{"_key":"2e3e4699b8ba","_type":"block","children":[{"_key":"1c724e0da280","_type":"span","marks":[],"text":" There is limited information on long-term side effects yet but based on a long history of vaccines. It is unlikely that there will be long-term negative effects. \n\nClinical trials catch all but the rarest adverse events, which will be caught by postmarketing surveillance. These events are rare and do not represent and do not represent a good reason to avoid a vaccine, especially amidst a pandemic. \n\n"},{"_key":"3491e3bf4af1","_type":"span","marks":["strong"],"text":"THE DOSE is your science-backed guide to Covid-19 vaccines, from Tia. 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Tia is now available in Los Angeles and coming to more cities in 2021. With virtual and in-person legs, Tia makes healthcare more convenient, collaborative and connected. And by making Tia available to women beyond New York City, we’re one step closer to making “the Tia Way,” the new standard of care for women everywhere."}],"markDefs":[],"style":"large"},{"_key":"f3f3831a8895","_type":"sectionHeader","title":"The perils of expansion: where, when, and how to scale!"},{"_key":"f11cfa5ce1d6","_type":"block","children":[{"_key":"28790e1ba893","_type":"span","marks":[],"text":"We started Tia with a grand vision to architect a fundamentally new and distinctly female model of care for the modern healthcare system. When we say “new model of care,” we mean reimagining everything (I mean everything) end-to-end — from the types of providers that work in a women’s health clinic, to the look, feel, and function of a doctor’s office, to the technology we use to connect patients and providers, to the questions we ask on our health record, to the gowns, the socks — and yes, even the temperature! Throughout Tia’s history, no detail has been too small in the making of the very first modern medical home for women"},{"_key":"196d30f084ee","_type":"span","marks":["strong"],"text":"."}],"markDefs":[],"style":"normal"},{"_key":"ba7fd8b31b75","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-ad1d29de0ac80222745a024f8f1c1403f299fa33-1379x730-png","_type":"reference"}}}},{"_key":"5a7c93a963d1","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-4957c7bcd41804da574cef048b5a9c8adf9e24f2-1379x730-png","_type":"reference"}}}},{"_key":"a73673670c86","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-0d1e747bf75444e37ef7140f139fcda4e6fe8014-1379x730-png","_type":"reference"}}}}]},{"_key":"80b816e305c3","_type":"block","children":[{"_key":"d8056c2317990","_type":"span","marks":[],"text":"We were well on our way to bringing the Tia Way to more women when Covid-19 hit. First and foremost, we oriented our attention to the crisis in New York City. We temporarily closed our physical doors and went 100% virtual, serving as the first line of response for Covid mayhem to keep women out of NYC’s inundated ERs. And, we rolled out additional support including mental healthcare and "},{"_key":"4bc4851dbb7b","_type":"span","marks":["b76b64872bf1"],"text":"guides"},{"_key":"3f366a8cfcfe","_type":"span","marks":[],"text":" to navigating insurance coverage amidst changes to employment. The first three months of Covid were a stark reminder that Tia’s role as a healthcare provider was not limited to the traditional practice of medicine alone."}],"markDefs":[{"_key":"b76b64872bf1","_type":"internalLink","linkType":"text","reference":{"_ref":"825e42cf-8486-4b66-b605-2ac8f8778797","_type":"reference"}}],"style":"normal"},{"_key":"2fd46a27a66d","_type":"sectionHeader","title":"Despite the stressors inherent to the crisis, there were moments of light."},{"_key":"acbc714f37ab","_type":"block","children":[{"_key":"4190bf1e2162","_type":"span","marks":[],"text":"We learned that women wanted — and trusted — Tia to be their therapist and saw mental health as integral to, not separate from, their physical healthcare."}],"markDefs":[],"style":"normal"},{"_key":"aee6da5311f4","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-e36d09edf7af6d322f3cb0fe0d5e2a34cf71e0d8-1379x544-png","_type":"reference"}}}}]},{"_key":"9b36c45cce9d","_type":"block","children":[{"_key":"aa07a801b6060","_type":"span","marks":[],"text":"We learned that virtual care does not have to be a lesser-than version of in-person care."}],"markDefs":[],"style":"normal"},{"_key":"c6c8dd2ed09a","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-7fdc6ab6c049b4d9bb6cad8bcd49e287ae00aa2e-1379x544-png","_type":"reference"}}}}]},{"_key":"9a548174b23c","_type":"block","children":[{"_key":"fbcf4fc138e5","_type":"span","marks":[],"text":"We learned that Tia’s role as an information provider — a translational bridge between science and the layperson — was foundational at a time of rampant misinformation and confusion."}],"markDefs":[],"style":"normal"},{"_key":"10470d2fa9e5","_type":"editorialImageCarousel","items":[{"_key":"69c6d1af72c6","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-2f1ad37644bdaa4275d93fc4ef00531747887510-1379x544-png","_type":"reference"}}}}]},{"_key":"9d8554084b60","_type":"block","children":[{"_key":"07a1a4ed8c55","_type":"span","marks":[],"text":"Nine months into the most harrowing global pandemic of our lifetimes, Tia has never been stronger. We’ve made some hard decisions on what to do, and more importantly, what not to do — all while staying true to our north star — positioning us for thoughtful, intentional scale."}],"markDefs":[],"style":"normal"},{"_key":"67870a8d4c5e","_type":"sectionHeader","title":"So, why LA? What Angelenos can expect from Tia."},{"_key":"dc64a26cd429","_type":"block","children":[{"_key":"21e7908eb4b2","_type":"span","marks":[],"text":"We know that women around the country want Tia. And we have big plans to bring Tia Care to you! Choosing where to expand first was a tough call — so is scaling thoughtfully and at the appropriate velocity. With the launch of Tia in Los Angeles and more cities soon, we commit to being "},{"_key":"9e7c465d0da1","_type":"span","marks":["em"],"text":"forever the same, and always new "},{"_key":"97218db1236b","_type":"span","marks":[],"text":"— while never losing sight of those details that make the Tia Way one-of-a-kind. 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While we do not attempt to do Pap tests over Zoom (we promise!), we have cracked how to make healthcare"},{"_key":"777c1e18bb391","_type":"span","marks":["em"],"text":" even more"},{"_key":"777c1e18bb392","_type":"span","marks":[],"text":" convenient, accessible, and personalized than before by delivering care virtually "},{"_key":"777c1e18bb393","_type":"span","marks":["em"],"text":"and in-person"},{"_key":"777c1e18bb394","_type":"span","marks":[],"text":" when you need it."}],"markDefs":[],"style":"normal"},{"_key":"ed92b896c015","_type":"block","children":[{"_key":"6a1381a10fdf0","_type":"span","marks":[],"text":"Yes, we can prescribe birth control or treat a UTI virtually; but we can also diagnose or manage chronic conditions virtually, such as PCOS, endometriosis, or migraines. And most important to us, we can deliver more preventive health virtually than we ever could have imagined — and continue your care journey in person for physical exams, bloodwork, and ultrasounds when needed."}],"markDefs":[],"style":"normal"},{"_key":"465377a9f3c7","_type":"block","children":[{"_key":"efebc1d7664b","_type":"span","marks":["strong"],"text":"What this means for women in LA: You can get virtual Tia care today, and in-person Tia Care in early 2021!"}],"markDefs":[],"style":"large"},{"_key":"4a4e4fc244a5","_type":"block","children":[{"_key":"f8745ed1cfad0","_type":"span","marks":[],"text":"Become a Tia member and get virtual primary care, mental health, and gynecology, starting today. And in early 2021, continue your care journey with Tia in person — for pelvic exams, ultrasounds, acupuncture, the works — at our first LA location in Silver Lake. And if you need in-person care in the meantime, we’ll connect you with a Tia-vetted provider near you."}],"markDefs":[],"style":"normal"},{"_key":"83226a31654d","_type":"cta","text":[{"_key":"16c4e82cec86","_type":"block","children":[{"_key":"6118ee38fe09","_type":"span","marks":[],"text":"Finally, get virtual & in-person women's health that connect!"}],"markDefs":[],"style":"h4"},{"_key":"5153ed8d2705","_type":"buttonBlock","items":[{"_key":"0afa7be2618f","_type":"singleButton","linkCta":"Join Tia ","linkType":"join","reference":{"_ref":"6b861435-f6fe-4c96-893c-77732c7ab389","_type":"reference"}}]}]},{"_key":"82fdf8389345","_type":"block","children":[{"_key":"f165b68827b8","_type":"span","marks":[],"text":""}],"markDefs":[],"style":"normal"},{"_key":"f574f18b2068","_type":"block","children":[{"_key":"510b519b15ac","_type":"span","marks":[],"text":"2. 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And, ensuring you can get healthcare on "},{"_key":"67b28a8bccc11","_type":"span","marks":["em"],"text":"your schedule"},{"_key":"67b28a8bccc12","_type":"span","marks":[],"text":" — same day, early AM, and evenings."}],"markDefs":[],"style":"normal"},{"_key":"9cdde793ab75","_type":"block","children":[{"_key":"c360ab05f9d3","_type":"span","marks":["strong"],"text":"What this means for women in LA:  Put your insurance to work for care at Tia!"}],"markDefs":[],"style":"large"},{"_key":"d8ca3865dac3","_type":"block","children":[{"_key":"e3cf0b62d2a6","_type":"span","marks":[],"text":"Once a member, you can use your insurance for primary care and gynecology services (and when we open our in-person location, acupuncture too!). As of today, we accept some plans from Aetna, Cigna, United, Anthem BCBS, Blue Shield of California, and are working to take more insurance plans soon. "}],"markDefs":[],"style":"normal"},{"_key":"c74082cd6335","_type":"block","children":[{"_key":"1275606001f5","_type":"span","marks":[],"text":"4. High-quality providers with the distinctly Tia sparkle"}],"markDefs":[],"style":"h2"},{"_key":"ff046b822117","_type":"block","children":[{"_key":"b6dbf2a1bcf90","_type":"span","marks":[],"text":"While we’re all about technology improving healthcare, we’ve recognized since day one that technology alone cannot fix healthcare. Good healthcare is about people — specifically, top-notch providers and care teams that yes, practice great medicine, but also make you feel seen, heard, and cared for in outsized ways."}],"markDefs":[],"style":"normal"},{"_key":"a6512c4278eb","_type":"block","children":[{"_key":"ca50a2e537de0","_type":"span","marks":[],"text":"To achieve this, we’ve invested heavily in building our own Care Team from scratch. This is intentional and means slower scale — a tradeoff we’re okay with, in service of quality. 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Head this way for a deep dive on the research supporting this effort!"}],"markDefs":[],"style":"normal"},{"_key":"ed3f5579813e","_type":"block","children":[{"_key":"ed3f5579813e0","_type":"span","marks":[],"text":"More than a simple quiz, Female Stress Signatures is an educational tool that communicates five key concepts that every female and women’s healthcare provider should know:"}],"markDefs":[],"style":"normal"},{"_key":"b94ee5458894","_type":"block","children":[{"_key":"b94ee54588940","_type":"span","marks":[],"text":"#1: Female* stress is distinct from male stress."}],"markDefs":[],"style":"h3"},{"_key":"9b66632e07c0","_type":"block","children":[{"_key":"9b66632e07c00","_type":"span","marks":[],"text":"Shocker! Males and females evolved to process stress differently. Even though our bodies react in a similar way (meaning, elevated blood pressure, increased heart rate, dilated pupils), female and male brains activate different pathways — even in response to the same stressors. This is why we need to both study and clinically consider female stress responses and triggers as distinct from male stress patterns."}],"markDefs":[],"style":"normal"},{"_key":"176c25bcc6d7","_type":"block","children":[{"_key":"176c25bcc6d70","_type":"span","marks":["em"],"text":"*Looking to know how we define female with respect to the science of stress? Check out our glossary"},{"_key":"176c25bcc6d71","_type":"span","marks":["em","strong"],"text":" "},{"_key":"176c25bcc6d72","_type":"span","marks":["strong","9454e8a13db8"],"text":"here"},{"_key":"176c25bcc6d73","_type":"span","marks":[],"text":"."}],"markDefs":[{"_key":"9454e8a13db8","_type":"externalLink","url":"https://stressquiz.asktia.com/glossary/"}],"style":"normal"},{"_key":"fc7e758f07d9","_type":"block","children":[{"_key":"fc7e758f07d90","_type":"span","marks":[],"text":"#2: Not all stress is bad nor created equal!"}],"markDefs":[],"style":"h3"},{"_key":"7431a524f0bb","_type":"block","children":[{"_key":"7431a524f0bb0","_type":"span","marks":[],"text":"Some stress is normal, healthy, and key to our survival. But other forms of stress — and too much stress — is not. Specifically, acute stress — which is stress that lasts anywhere from a few seconds to a few hours — is a natural physical and mental reaction to life’s experiences and is valuable (in doses)."}],"markDefs":[],"style":"normal"},{"_key":"064bde105db3","_type":"block","children":[{"_key":"064bde105db30","_type":"span","marks":[],"text":"But, when you let it run wild and stressors pile up, it can become negative This is called chronic stress and is what we’re committed to helping women better manage through Tia’s Female Stress Signatures."}],"markDefs":[],"style":"normal"},{"_key":"43689cbeb874","_type":"block","children":[{"_key":"43689cbeb8740","_type":"span","marks":[],"text":"#3: Chronic stress can make women sick."}],"markDefs":[],"style":"h3"},{"_key":"5928646224d1","_type":"block","children":[{"_key":"5928646224d10","_type":"span","marks":[],"text":"Stress protects you during short-term threatening conditions, but increasingly, you’ll find yourself in situations where a quick resolution isn’t an option — like feeling constantly overworked or worrying about paying rent on time. And so, the amazing system designed to protect you begins to cause wear and tear instead. This is known as "},{"_key":"5928646224d11","_type":"span","marks":["em"],"text":"allostatic load"},{"_key":"5928646224d12","_type":"span","marks":[],"text":"."}],"markDefs":[],"style":"normal"},{"_key":"4b0557270066","_type":"block","children":[{"_key":"4b05572700660","_type":"span","marks":[],"text":"How allostatic load presents itself in each individual woman depends on a multitude of complex, interactive factors: the nature, duration, and timing of the chronic stress, your genetics, epigenetics, and the cumulative effects of your lifestyle, good and bad."}],"markDefs":[],"style":"normal"},{"_key":"a50f02749723","_type":"block","children":[{"_key":"a50f027497230","_type":"span","marks":[],"text":"When your brain and body remain alert and activated longer than is healthy, you can become more vulnerable to infections, heart attacks, strokes, high blood pressure, fatigue, gut dysregulation, and accelerated aging. This is why in a very literal way, chronic stress can make you sick!"}],"markDefs":[],"style":"normal"},{"_key":"44bc40a9dd19","_type":"block","children":[{"_key":"44bc40a9dd190","_type":"span","marks":[],"text":"#4: Stress is more than cortisol — it involves the two separate axes of energy and arousal."}],"markDefs":[],"style":"h3"},{"_key":"4701d664db13","_type":"block","children":[{"_key":"4701d664db130","_type":"span","marks":[],"text":"Clinically, the burdens of chronic stress can be broadly grouped into four Stress Signatures:"}],"markDefs":[],"style":"normal"},{"_key":"beb1c3efc6d8","_type":"editorialImageCarousel","items":[{"_key":"9d612adb163c","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-743b4c299b0e9020c721b89fcc7e6993408a634a-1644x1096-jpg","_type":"reference"}}}}]},{"_key":"04acfd50ddf7","_type":"block","children":[{"_key":"04acfd50ddf70","_type":"span","marks":[],"text":"These four Stress Signatures focus on the dominant components of the stress response — primarily the cortisol released from your adrenal glands and your autonomic nervous system. 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You’re ready to go-go-go from the moment your alarm goes off. But too much eager energy is taxing on your body, sending every cell in your body into overdrive, and bugging friends who’d rather not receive a brunch itinerary at 7AM."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"2a0318854f72","_type":"block","children":[{"_key":"2a0318854f720","_type":"span","marks":["strong"],"text":"Pacer"},{"_key":"2a0318854f721","_type":"span","marks":[],"text":": In comparison to Sprinters, you’re slower and more gradual in the way you mobilize energy. Late nights equal Kryptonite. When your circadian rhythms are balanced, you’re able to win the slow and steady race. But when you’re out of sync, you’re really out of sync, from aches and pains to regretful outbursts."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"27aec6c6d660","_type":"block","children":[{"_key":"27aec6c6d6600","_type":"span","marks":[],"text":"Arousal"}],"markDefs":[],"style":"h4"},{"_key":"ebaa7503cc69","_type":"block","children":[{"_key":"ebaa7503cc690","_type":"span","marks":[],"text":"The other side of the chronic stress coin is your “Arousal Style” — we’re talking about how alert your nervous system is, that means both your brain and body — either Vigilant or Reluctant."}],"markDefs":[],"style":"normal"},{"_key":"2304b3c66276","_type":"editorialImageCarousel","items":[{"_key":"2d73d8b90fff","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-5b78ddfdcc06c137a0692216e8fb149d31a8e560-1644x1096-jpg","_type":"reference"}}}}]},{"_key":"39df5fc0c4cd","_type":"block","children":[{"_key":"39df5fc0c4cd0","_type":"span","marks":["strong"],"text":"Vigilant"},{"_key":"39df5fc0c4cd1","_type":"span","marks":[],"text":": In comparison to Reluctant types, you’re always on the alert. You’re beyond perceptive, which makes attention to detail under stress a strength. But imagine that your body is like a security guard who is always on watch — there’s only so many shifts your nerves can handle before it starts to breakdown."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"c7b9a9f403fd","_type":"block","children":[{"_key":"c7b9a9f403fd0","_type":"span","marks":["strong"],"text":"Reluctant"},{"_key":"c7b9a9f403fd1","_type":"span","marks":[],"text":": In comparison to Vigilant types, you’re more contained. You tend to be more inwardly focused and when stressed, that can mean you’re in your own world. Think: mindlessly watching reruns until Netflix shuts off. So imagine your body is like a turtle — you prefer to be in your shell and when stress strikes, you’re retreating even further."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"98534900c8e2","_type":"block","children":[{"_key":"98534900c8e20","_type":"span","marks":[],"text":"#5: Stress is a spectrum. Unlike your high school prom pics, you aren’t stuck!"}],"markDefs":[],"style":"h3"},{"_key":"c6ae88f9eadf","_type":"block","children":[{"_key":"c6ae88f9eadf0","_type":"span","marks":[],"text":"So first things first: whether you feel “stressed” day-to-day or not, everyone has a Stress Signature. And there’s no such thing as a bad, wrong, or weird Signature. How you modulate and manage your Stress Signature is the key."}],"markDefs":[],"style":"normal"},{"_key":"598030ba7856","_type":"block","children":[{"_key":"598030ba78560","_type":"span","marks":[],"text":"In a perfect world, we’d all want to be near the center of the grid, but our world is far from perfect."}],"markDefs":[],"style":"normal"},{"_key":"c6c8797a9ded","_type":"editorialImageCarousel","items":[{"_key":"b94978e2a0a0","_type":"editorialImageAndText","imageCaption":{"_type":"imageCaption","image":{"_type":"image","asset":{"_ref":"image-d20ee2f3c49c2270c5b87d39d3b8b39cdc0a76b5-813x487-png","_type":"reference"}}}}]},{"_key":"ba9fe8b0e366","_type":"block","children":[{"_key":"ba9fe8b0e3660","_type":"span","marks":[],"text":"But unlike your high school prom pictures, you’re not stuck with your Stress Signature forever and with awareness and lifestyle, you can move towards the center and modulate its impact on your mind, body and longevity."}],"markDefs":[],"style":"normal"},{"_key":"bb8ac512546e","_type":"block","children":[{"_key":"bb8ac512546e0","_type":"span","marks":["strong"],"text":""},{"_key":"bb8ac512546e1","_type":"span","marks":["strong","f7524a472891"],"text":"Take the quiz"},{"_key":"bb8ac512546e2","_type":"span","marks":[],"text":" to find out where on the chronic stress spectrum you fall — and most important of all, what to do about it."}],"markDefs":[{"_key":"f7524a472891","_type":"externalLink","url":"https://stressquiz.asktia.com/"}],"style":"normal"},{"_key":"8cc5d13c90ea","_type":"sectionHeader","title":"Take the Stress Quiz"},{"_key":"e1c70f2f0ebe","_type":"block","children":[{"_key":"e1c70f2f0ebe0","_type":"span","marks":[],"text":"So, there you have a peek at Tia’s Female Stress Signatures. We hope you "},{"_key":"e1c70f2f0ebe1","_type":"span","marks":["strong","20fc4eb3f150"],"text":"take the quiz"},{"_key":"e1c70f2f0ebe2","_type":"span","marks":["strong"],"text":", "},{"_key":"e1c70f2f0ebe3","_type":"span","marks":["strong","4fb43c4ec661"],"text":"dig into the science"},{"_key":"e1c70f2f0ebe4","_type":"span","marks":["strong"],"text":","},{"_key":"e1c70f2f0ebe5","_type":"span","marks":[],"text":" and with the help of the Care Team at the Tia Clinic, put Tia’s science-backed toolkits into action to flourish in the face of stress."}],"markDefs":[{"_key":"20fc4eb3f150","_type":"externalLink","url":"https://stressquiz.asktia.com/"},{"_key":"4fb43c4ec661","_type":"externalLink","url":"https://stressquiz.asktia.com/glossary/"}],"style":"normal"},{"_key":"b8761ff13097","_type":"block","children":[{"_key":"b8761ff130970","_type":"span","marks":[],"text":"Why we made this:"}],"markDefs":[],"style":"h4"},{"_key":"6a6afcc97973","_type":"block","children":[{"_key":"6a6afcc979730","_type":"span","marks":["em"],"text":"Foundational to our mission is an investment in experiences (like this one!) that translate our core medical competencies and scientific research into actionable tools with women at the center. 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With this in mind, we want to help you prepare mentally, physically, and emotionally in this continually changing landscape of coronavirus."}],"markDefs":[],"style":"large"},{"_key":"5e173cca12c9","_type":"block","children":[{"_key":"5e173cca12c90","_type":"span","marks":[],"text":"In the following, you will find a breakdown of some of the terms you are likely hearing on repeat and the actionable things you can do to prepare for any scenario — with confidence."}],"markDefs":[],"style":"normal"},{"_key":"2b58b67061d0","_type":"sectionHeader","title":"Real talk, what is quarantine and how does it work?"},{"_key":"3449573a9770","_type":"block","children":[{"_key":"3449573a97700","_type":"span","marks":["strong"],"text":"Quarantines"},{"_key":"3449573a97701","_type":"span","marks":[],"text":" help to protect the public by preventing exposure to people who have or may have a contagious disease. Quarantine guidance comes from elected officials and can be mandated to protect the public by preventing exposure and encouraging containment. separates and restricts the movement of people who were exposed to a contagious disease to see if they become sick."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"a1f8064a6f67","_type":"block","children":[{"_key":"a1f8064a6f670","_type":"span","marks":["strong"],"text":"Here are the definitions to some other terms you might be hearing a lot of:"}],"markDefs":[],"style":"h4"},{"_key":"950c2199ce6d","_type":"block","children":[{"_key":"950c2199ce6d0","_type":"span","marks":["strong"],"text":"Isolation"},{"_key":"950c2199ce6d1","_type":"span","marks":[],"text":" separates sick people with a contagious disease from people who are not sick."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"f48ad4fd815b","_type":"block","children":[{"_key":"f48ad4fd815b0","_type":"span","marks":["strong"],"text":"Social distancing"},{"_key":"f48ad4fd815b1","_type":"span","marks":[],"text":" is the practice of limiting exposure to the general public. This means avoiding crowded places, groups, events, and working from home if that option is available."}],"level":1,"listItem":"bullet","markDefs":[],"style":"normal"},{"_key":"0afa0fcffa8a","_type":"sectionHeader","title":"How do I (and should I) prepare?"},{"_key":"4aa247058e6f","_type":"block","children":[{"_key":"4aa247058e6f0","_type":"span","marks":[],"text":"To be extra clear, NYC is *not* in a mass state of quarantine like Italy. All that said, preparation is smart for all of us — especially given the speed at which things are changing. With this in mind, here are our quick recs for the varying degrees of quarantine and isolation"}],"markDefs":[],"style":"normal"},{"_key":"5d8986c28dab","_type":"block","children":[{"_key":"5d8986c28dab0","_type":"span","marks":["strong"],"text":"#1: Stock up on your meds"}],"markDefs":[],"style":"h4"},{"_key":"c0b956868129","_type":"block","children":[{"_key":"c0b9568681290","_type":"span","marks":[],"text":"If you take any prescriptions or over-the-counter medications regularly, we recommend stocking up and having an extra month supply in the case that you are not able to get to a pharmacy."}],"markDefs":[],"style":"normal"},{"_key":"e7d61ca16a14","_type":"block","children":[{"_key":"e7d61ca16a140","_type":"span","marks":[],"text":"Starting tomorrow, your Tia Care Team is here to help you prep your medicine cabinet (think: getting your birth control refilled ahead of schedule or any other important medications!)."}],"markDefs":[],"style":"normal"},{"_key":"59ae8676adc7","_type":"block","children":[{"_key":"59ae8676adc70","_type":"span","marks":[],"text":"Stay tuned for more on Virtual Visits from Tia tomorrow."}],"markDefs":[],"style":"normal"},{"_key":"4184108d7692","_type":"block","children":[{"_key":"4184108d76920","_type":"span","marks":["strong"],"text":"#2: Fill up your pantry (and your fridge)!"}],"markDefs":[],"style":"h4"},{"_key":"0029e42007da","_type":"block","children":[{"_key":"0029e42007da0","_type":"span","marks":[],"text":"While there’s been a land grab for hand sanitizer, TP and bleach, don’t forget that it’s food (preferably non-perishable, nutrient-backed food!) that is especially critical to stock up on!"}],"markDefs":[],"style":"normal"},{"_key":"7bb411241527","_type":"block","children":[{"_key":"7bb4112415270","_type":"span","marks":[],"text":"We recommend you get enough frozen and non-perishable foods for a few weeks of eating at home. Look out for a special edition #FoodAsMedicine pantry prep guide coming out in the following week."}],"markDefs":[],"style":"normal"},{"_key":"c9940013f0d3","_type":"block","children":[{"_key":"c9940013f0d30","_type":"span","marks":[],"text":"If you’re a filtered-water person, make sure yours is in tip-top shape and buy an extra as back up!"}],"markDefs":[],"style":"normal"},{"_key":"d7517e764d57","_type":"block","children":[{"_key":"d7517e764d570","_type":"span","marks":["strong"],"text":"#3: Nerd out on logistics for you & your loved ones."}],"markDefs":[],"style":"h4"},{"_key":"68b0e0f05bf0","_type":"block","children":[{"_key":"68b0e0f05bf00","_type":"span","marks":[],"text":"Whether it’s adapting to a WFH schedule, prepping childcare, or thinking through how to protect older relatives who are at greater risk, it’s worth thinking through logistics ahead of time. Over-planning and over-communicating is the name of the game!"}],"markDefs":[],"style":"normal"},{"_key":"a469f457bd90","_type":"block","children":[{"_key":"a469f457bd900","_type":"span","marks":[],"text":"Lastly, remember that we all deal differently — some may want to take greater protective measures like skipping out on a concert or big birthday party. Others may be less concerned or in communities with less risk of exposure. The point is that this is all so personal, you have to account for the individualized factors in *your* life."}],"markDefs":[],"style":"normal"},{"_key":"79868c5db1be","_type":"block","children":[{"_key":"79868c5db1be0","_type":"span","marks":[],"text":"Oh and don’t forget to breathe!"}],"markDefs":[],"style":"large"}],"image":{"_type":"image","asset":{"_ref":"image-8d14e481ad105170b345bd1755904fde4cd1674e-2500x866-png","_type":"reference"}},"publishedAt":"2020-03-11T04:00:00.000Z","slug":{"_type":"slug","current":"proactively-preparing"},"status":"production","subTitle":"The things you need to know and do.","title":"How to proactively prepare for Covid-19","topics":[{"_key":"562c4b4ac5d3","_ref":"f7cd4d35-238d-4aef-85e3-748808982d9b","_type":"reference"}]},"metaInformation":{"_type":"metaCard","metaDescription":"We want to help you prepare mentally, physically, and emotionally in this continually changing landscape of coronavirus.","metaTitle":"Proactively Preparing for Covid-19","openGraphDescription":"We want to help you prepare mentally, physically, and emotionally in this continually changing landscape of coronavirus.","openImage":{"_type":"image","asset":{"_ref":"image-5472319cc8499b0515353fdb0db81c5be6552b9a-5000x1600-png","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0.04728950403690886,"right":0.6435986159169549,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.3091118800461362,"x":0.20184544405997695,"y":0.5}},"title":"Proactively Preparing for Covid-19","twitterDescription":"We want to help you prepare mentally, physically, and emotionally in this continually changing landscape of coronavirus.","twitterImage":{"_type":"image","asset":{"_ref":"image-5472319cc8499b0515353fdb0db81c5be6552b9a-5000x1600-png","_type":"reference"},"crop":{"_type":"sanity.imageCrop","bottom":0,"left":0.020761245674740483,"right":0.6124567474048453,"top":0},"hotspot":{"_type":"sanity.imageHotspot","height":1,"width":0.3667820069204142,"x":0.20415224913494756,"y":0.5}},"twitterTitle":"Proactively Preparing for Covid-19"}},"id":"9a4b4de8-7cea-5212-837b-c4f7e5609ad7","parent":null,"children":[],"internal":{"type":"SanityEditorial","contentDigest":"a2fe1a3896842ba3409a13569bff0f7b","counter":232,"owner":"gatsby-source-sanity"}},{"_id":"b2e53a55-277a-4d09-8a30-05a1a69cca7a","_type":"editorial","_createdAt":"2021-02-01T21:38:15Z","_rev":"L7Ei4gjGc4CwVNVd3wKuTO","_updatedAt":"2023-03-02T17:31:14Z","content":{"_type":"articleTabs","main":{"_type":"articleContent","articleColor":"bcraspberry","articleType":{"_ref":"012c972c-f201-415f-9805-7d9369c158b8","_type":"reference"},"authors":[{"_key":"64749ee8a26d","_ref":"ec358956-fa17-4727-8549-4e7a58c8f526","_type":"reference"}],"cardImage":{"_type":"image","asset":{"_ref":"image-6285630afa6480d82adbb82e021589fee58bd99e-1366x800-png","_type":"reference"}},"editorialText":[{"_key":"c737250a1e92","_type":"block","children":[{"_key":"99f7e08d3eea","_type":"span","marks":[],"text":"Think back to March 2020 — the gravity of the pandemic was beginning to settle in. It was clear that the Covid-19 pandemic was going to be impacting us directly, and to leave long-lasting changes on our society and, specifically, on healthcare."}],"markDefs":[],"style":"large"},{"_key":"343e6b00d1c0","_type":"sectionHeader","title":"Problem identification"},{"_key":"43c1ae4a8704","_type":"block","children":[{"_key":"ad34ce6252dc0","_type":"span","marks":[],"text":"At Tia, we made the decision to close our Flatiron clinic doors on 3/17 and transitioned all our services to be virtual. Within 5 days, we had shifted our entire business from living within 4 walls on 23rd street to living in the cloud. In these 5 days, we set up processes, trained providers, and rethought our entire patient experience to make sure that we were upholding our care principles in a virtual world."}],"markDefs":[],"style":"normal"},{"_key":"50e4941ba0f0","_type":"block","children":[{"_key":"0a6132da50170","_type":"span","marks":[],"text":"What happened after this was remarkable — providers & patients were screaming from the rooftops that they wanted more access virtually and that they wanted it from Tia. We saw our virtual visits grow over 3x in the first month. 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